Hispanicize 2017 has ended

Create Your Own Event

Hispanicize 2017

7:30am EDT

CMO Summit Breakfast Networker/Registration Epic Hotel

8:00am EDT

DiMe Summit Rubell Family Collection

8:30am EDT

Check-In/Breakfast/Expo Rubell Family Collection

8:45am EDT

Welcome Remarks: Claudia Gonzalez Romo, MC Epic Hotel

8:50am EDT

Opening Remarks By Manny Ruiz Epic Hotel

9:00am EDT

Keynote address: Richard Edelman, President/CEO, Edelman Epic Hotel

9:40am EDT

Sigue Haciéndola! A look inside DishLATINO’s new campaign celebrating Hispanic pride and optimism Epic Hotel

9:45am EDT

Harnessing Your Strengths To Build Your Digital Brand Rubell Family Collection

10:20am EDT

Coffee Break Epic Hotel #MyBoldMoment Latina Empowerment Panel Rubell Family Collection

10:35am EDT

Wells Fargo – It’s not Total Market, it’s just marketing Epic Hotel

11:05am EDT

Multicultural Marketing Fireside Chat with Bacardi Epic Hotel Branded Storytelling - the Creative Way Rubell Family Collection Online to IRL: Top 5 Must Haves to Hold a Successful Meetup Rubell Family Collection From Blog to Broadcast TV Rubell Family Collection Phoneography: Wynwood Arts District Photo Walk Rubell Family Collection Que Tasty! Create Snackable Food Videos Rubell Family Collection

11:35am EDT

State of Multicultural Marketing Brands Town Hall Panel featuring Toyota, United Airlines, AARP, General Motors and the Atlanta Hawks Epic Hotel

12:00pm EDT

Tell it Live!: Live Video Workshop for Content Creators (Facebook Live, Periscope, etc.) Rubell Family Collection

12:30pm EDT

LUNCH NETWORKER Epic Hotel

1:00pm EDT

Lunch Rubell Family Collection

1:30pm EDT

Keynote address: Evelyn Miralles, Principal Engineer and lead VR innovator for NASA’s Virtual Reality Laboratory Epic Hotel

2:05pm EDT

5 Tips for Monetizing Your Content with Affiliate Marketing Rubell Family Collection Action! Create Simple, Shareable Videos that Showcase the TRUE You Rubell Family Collection Behind-the-Scenes w/ Fashion/Beauty Influencers Rubell Family Collection Food Photography 101: Styling Photos You Could Eat Rubell Family Collection Inside the Writers Room: Breaking the Story Rubell Family Collection

2:15pm EDT

Prudential Case Study - Brands as Publishers: The role of content in building brand momentum Epic Hotel

2:45pm EDT

Multicultural Fireside Chat with Church's Chicken Epic Hotel

3:00pm EDT

Snapchat for Business: Fundamentals to Grow, Scale, and Convert Rubell Family Collection Work It! From Influencer to Business Entrepreneur presented by Prudential (Taxes, Financial Planning, Setting Rates, Knowing Your Worth) Rubell Family Collection

3:20pm EDT

Western Union’s Winning Social + Latino Strategy Epic Hotel

3:50pm EDT

Coffee Break Epic Hotel

4:00pm EDT

Break Rubell Family Collection

4:05pm EDT

Multicultural Marketing Fireside Chat with Pepsico Epic Hotel

4:30pm EDT

Expo Reception Rubell Family Collection

4:40pm EDT

The future is now: Cross-cultural Gen Z and How They Are Changing Multicultural Marketing Epic Hotel

5:20pm EDT

Meet the Amazing GenZ Live Focus Group Epic Hotel

6:30pm EDT

Fashion Show Rubell Family Collection

7:30pm EDT

Closing Remarks Rubell Family Collection

8:00pm EDT

Transportation to Perez Art Museum Miami (PAMM) Rubell Family Collection Juanes' Special Advance Screening of Visual album & Preview Concert of ‘Mis Planes Son Amarte’ Perez Art Museum

8:30am EDT

Understanding Your Google Analytics JW Marriott Marquis, 3rd Floor, (MET 2/3) ¿Cuál es el futuro de las relaciones entre EEUU y Cuba en 2017? JW Marriott Marquis, 5th Floor, (PLAZA 4/5) Frenemie’s: Whether Blogger or Journalist Content Is Still King JW Marriott Marquis, 3rd Floor, (MET 4)

9:20am EDT

Break JW Marriott Marquis

9:40am EDT

Engagement, Digital Advertising and Creativity for Journalists JW Marriott Marquis, 5th Floor, (PLAZA 4/5) Virtual Reality and 360-Video: The Revolution is Here Town Hall JW Marriott Marquis, 19th Floor, (BALLROOM) Drone Video Training JW Marriott Marquis, 5th Floor, (JUNIOR C)

11:05am EDT

Break JW Marriott Marquis

11:25am EDT

Cooper Tires Focus Group (BY INVITATION ONLY) JW Marriott Marquis, 5th Floor, (PLAZA 2) 3 Creators Who Crushed their Branded Campaigns JW Marriott Marquis, 5th Floor, (JUNIOR A/B) Storytelling Rules & Tricks for SnapChat and Instagram JW Marriott Marquis, 5th Floor, (JUNIOR C) Periodistas hispanos en la era de Trump JW Marriott Marquis, 5th Floor, (PLAZA 4/5) CVS Health: What the Navarro Pharmacy Brand Has Taught CVS About Catering to Latino Customers JW Marriott Marquis, 3rd Floor, (MET 2/3) Harnessing the power of technology to meet the needs of bicultural Latinos (presented by Xfinity) JW Marriott Marquis, 3rd Floor, (MET 4)

12:15pm EDT

Break JW Marriott Marquis

12:35pm EDT

Facebook Keynote with Connor Hayes JW Marriott Marquis, 19th Floor, (BALLROOM)

1:00pm EDT

Latinovator Luncheon with Laurie Hernandez JW Marriott Marquis, 19th Floor, (BALLROOM)

2:00pm EDT

Break JW Marriott Marquis “Music Goes Live: How Streaming is Changing the Music Landscape for Artists & Brands” JW Marriott Marquis, 3rd Floor, (MUSIC LOUNGE)

2:15pm EDT

Finding Your Voice to Make a Difference (Sponsored by #ParteDeLaSolution JW Marriott Marquis, 5th Floor, (JUNIOR A/B) Journalism vs. Advocacy In The Age of Donald Trump JW Marriott Marquis, 5th Floor, (PLAZA 4/5) Latina Moms Live Focus Group (presented by LatinaMoms.com) JW Marriott Marquis, 3rd Floor, (MET 2/3) Taking It Outside: Capturing The Outdoor Experience With Better Photos + The State of the Latino Camper JW Marriott Marquis, 3rd Floor, (MET 4)

3:00pm EDT

Music Licensing- How to get your record/song selected for a major motion picture, television show, or independent film. How much should artists be charging for usage and what is the best way to break into this profitable... JW Marriott Marquis, 3rd Floor, (MUSIC LOUNGE)

3:30pm EDT

Break JW Marriott Marquis

3:40pm EDT

How to Work with Key Travel Brands and Destinations (Presented by Israel Ministry of Tourism) JW Marriott Marquis, 5th Floor, (JUNIOR A/B) Optimize, Optimize, Optimize: 10 Big SEO JW Marriott Marquis, 5th Floor, (JUNIOR C) Marketing to Affluent Latinos JW Marriott Marquis, 3rd Floor, (MET 4) The Pasión for Sports: How Hispanics are driving the future of sports marketing in the U.S. JW Marriott Marquis, 3rd Floor, (MET 2/3) Drone Video Training JW Marriott Marquis, 5th Floor, (PLAZA 2) Guía para periodistas de cómo crear y filmar videos en 360 JW Marriott Marquis, 5th Floor, (PLAZA 4/5)

4:00pm EDT

Music Performance by Artist on the Rise Mirella Cesa JW Marriott Marquis, 3rd Floor, (MUSIC LOUNGE)

4:30pm EDT

Break JW Marriott Marquis

4:40pm EDT

DesignSpark: Designing Creatives JW Marriott Marquis, 5th Floor, (JUNIOR A/B) VR For Filmmakers JW Marriott Marquis, 5th Floor, (JUNIOR C) Keynote: Tell Your Story in a Way People Will Care JW Marriott Marquis, 3rd Floor, (MET 2/3)

7:00pm EDT

Positive Impact Awards JW Marriott Marquis, 19th Floor, (BALLROOM)

8:00am EDT

“Searching for Salud: Hispanic Health Matters in 2017 (For Media & By Invite Only)” JW Marriott Marquis, 5th Floor, (PLAZA 4/5)

8:30am EDT

The Ugly Side of Social Media: How To Handle Trolls and Haters JW Marriott Marquis, 5th Floor, (JUNIOR C) Cafecito with the Producers of Top Hispanic Morning Shows and News Magazine Shows JW Marriott Marquis, 3rd Floor, (MET 4)

9:20am EDT

Break JW Marriott Marquis

9:40am EDT

Fireside Chat with Civil Rights icon Jesse Jackson, Sr. (presented by the NAHJ) JW Marriott Marquis, 19th Floor, (BALLROOM) Amazon Self-publishing – Literary Panel JW Marriott Marquis, 5th Floor, (PLAZA 4/5)

10:10am EDT

The Moment of Truth: Where Latinos Are in 2017 and What We Must Do to Unite Now JW Marriott Marquis, 19th Floor, (BALLROOM)

11:20am EDT

Break JW Marriott Marquis

11:35am EDT

Small Biz Entrepreneurship: How to do it Smart (presented by State Farm) JW Marriott Marquis, 5th Floor, (JUNIOR A/B) Inmigración y el muro fronterizo: cómo cubrir uno de los temas más cruciales del año JW Marriott Marquis, 5th Floor, (PLAZA 4/5) Google U.S. Hispanic Update JW Marriott Marquis, 3rd Floor, (MET 2/3) El ABC del videoperiodismo y ser un hombre orquesta del video JW Marriott Marquis, 3rd Floor, (MET 4)

12:25pm EDT

Break JW Marriott Marquis

12:40pm EDT

"Drone Journalism Discussion" with Emily Avant, CNN Senior Counsel (English) (Only for 10 Journalists) JW Marriott Marquis, 5th Floor, (PLAZA 2) Latinovator Luncheon with Jose Diaz Balart JW Marriott Marquis, 19th Floor, (BALLROOM)

1:50pm EDT

Break JW Marriott Marquis

2:05pm EDT

Drone Video Training JW Marriott Marquis, 5th Floor, (PLAZA 2) ENTREPRENEUR DOUBLE-SESSION: PT. 1 Overcoming Fear to Live the Life You Want, Pt. 2 Evolving Your Brand JW Marriott Marquis, 5th Floor, (JUNIOR A/B) "Drone Journalism Discussion" with Emily Avant, CNN Senior Counsel (English) (For Journalists Only) JW Marriott Marquis, 5th Floor, (PLAZA 2) Learn how to use social media to become a better sports journalist (presented by ESPN Deportes) (IN SPANISH) JW Marriott Marquis, 5th Floor, (PLAZA 4/5) US Hispanic Digital Trends 2017 Townhall JW Marriott Marquis, 3rd Floor, (MET 2/3)

2:30pm EDT

The Cross Pollination of Genres- how and why music is moving into a new blended community JW Marriott Marquis, 3rd Floor, (MUSIC LOUNGE)

3:25pm EDT

Break JW Marriott Marquis

3:40pm EDT

Aciertos y errores a la hora de filmar videos con el celular JW Marriott Marquis, 5th Floor, (PLAZA 4/5) McDonald's Case Study: How to Build Advocacy and Positive Perception for a Brand through Newsjacking and Rapid Response JW Marriott Marquis, 3rd Floor, (MET 4) El Perfect Pitch JW Marriott Marquis, 19th Floor, (BALLROOM)

4:30pm EDT

Break JW Marriott Marquis

4:45pm EDT

Music Performance by Artist on the Rise Jesse Medeles & Happy Hour Sponsored by Publicis Groupe JW Marriott Marquis, 3rd Floor, (MUSIC LOUNGE)

4:50pm EDT

Anatomy of a Killer Viral Video JW Marriott Marquis, 3rd Floor, (MET 4) Unconventional Story Telling: The New Normal JW Marriott Marquis, 5th Floor, (PLAZA 2) Creating a Community on YouTube JW Marriott Marquis, 5th Floor, (JUNIOR C)

5:00pm EDT

USA Network’s “Queen of The South” Panel JW Marriott Marquis, 5th Floor, (JUNIOR A/B)

6:00pm EDT

Queen of The South Tequila Happy Hour JW Marriott Marquis, 2nd Floor, (DB Bistro Moderne)

7:00pm EDT

Hispanicize Pictures Advanced Screening of Hold On" Colony Theatre

8:00am EDT

Financial Empowerment within the Latino Community Moderated and presented by Prudential in association with the National Association of Hispanic Journalists (FOR MEDIA AND BY INVITATION ONLY) JW Marriott Marquis, 5th Floor, (PLAZA 4/5)

8:30am EDT

VR for Hispanic Marketing: A Case Study JW Marriott Marquis, 3rd Floor, (MET 2/3)

9:20am EDT

Break JW Marriott Marquis

9:40am EDT

“Living Your Best Life at Any Age”– Presented by AARP JW Marriott Marquis, 5th Floor, (JUNIOR A/B) Snapchat & Instagram Reporting JW Marriott Marquis, 5th Floor, (PLAZA 4/5) Addressing America's Diversity from Crisis to Opportunity JW Marriott Marquis, 3rd Floor, (MET 2/3)

11:00am EDT

Break JW Marriott Marquis

11:20am EDT

Meet the GenZ Video Stars JW Marriott Marquis, 5th Floor, (JUNIOR A/B) Understanding Business Manager: Boosting for Facebook and Instagram JW Marriott Marquis, 3rd Floor, (MET 4) Facebook Live for Journalists JW Marriott Marquis, 5th Floor, (PLAZA 4/5) Planning, Producing and Shooting Documentaries in the style of CNN's The Great Big Story JW Marriott Marquis, 5th Floor, (JUNIOR C) United Airlines – Creating Trust Through Leadership JW Marriott Marquis, 3rd Floor, (MET 2/3)

12:10pm EDT

Break JW Marriott Marquis

12:30pm EDT

Lunch and America Divided Screening hosted by the W.K. Kellogg Foundation JW Marriott Marquis, 5th Floor, (PLAZA 4/5)

1:50pm EDT

Break JW Marriott Marquis

2:00pm EDT

The Creators Panel: A Conversation with the Super Creators JW Marriott Marquis, 3rd Floor, (MUSIC LOUNGE)

2:10pm EDT

It Takes two: Starting a business with a partner JW Marriott Marquis, 5th Floor, (JUNIOR A/B) Crowdfunding Your Own Projects JW Marriott Marquis, 5th Floor, (JUNIOR C) Periodismo de investigación: un entrenamiento esencial para reporteros JW Marriott Marquis, 5th Floor, (PLAZA 4/5) Three Brand Case Studies in Multicultural Experiential Marketing JW Marriott Marquis, 3rd Floor, (MET 2/3)

3:00pm EDT

Music Performance and Q&A with Jon Secada. An intimate look at his career and philanthropy. Jon will also give tip to emerging artists on how to guide their career JW Marriott Marquis, 3rd Floor, (MUSIC LOUNGE)

3:20pm EDT

Break JW Marriott Marquis

3:30pm EDT

Afro-Latinas in Social Media: A Conversation on Identity, Influence & Impact JW Marriott Marquis, 3rd Floor, (MET 4) Improving User Engagement in Today's Mobile and Social World JW Marriott Marquis, 5th Floor, (JUNIOR A/B) Ready, set, go! Consejos para reporteros de cómo salir en cámara JW Marriott Marquis, 5th Floor, (PLAZA 4/5) The Rules of Engagement 2017: How to Work with Latina Content Creators JW Marriott Marquis, 3rd Floor, (MET 2/3)

3:45pm EDT

Q&A with Alex Sensation JW Marriott Marquis, 3rd Floor, (MUSIC LOUNGE)

4:30pm EDT

Music Performance by Artist on the Rise Tomas Latin Boy JW Marriott Marquis, 3rd Floor, (MUSIC LOUNGE)

7:00pm EDT

Tecla Awards Olympia Theater