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Hispanicize 2017
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Monday
, April 3
Epic Hotel
7:30am •
CMO Summit Breakfast Networker/Registration
8:45am •
Welcome Remarks: Claudia Gonzalez Romo, MC
8:50am •
Opening Remarks By Manny Ruiz
9:00am •
Keynote address: Richard Edelman, President/CEO, Edelman
9:40am •
Sigue Haciéndola! A look inside DishLATINO’s new campaign celebrating Hispanic pride and optimism
10:20am •
Coffee Break
10:35am •
Wells Fargo – It’s not Total Market, it’s just marketing
11:05am •
Multicultural Marketing Fireside Chat with Bacardi
11:35am •
State of Multicultural Marketing Brands Town Hall Panel featuring Toyota, United Airlines, AARP, General Motors and the Atlanta Hawks
12:30pm •
LUNCH NETWORKER
1:30pm •
Keynote address: Evelyn Miralles, Principal Engineer and lead VR innovator for NASA’s Virtual Reality Laboratory
2:15pm •
Prudential Case Study - Brands as Publishers: The role of content in building brand momentum
2:45pm •
Multicultural Fireside Chat with Church's Chicken
3:20pm •
Western Union’s Winning Social + Latino Strategy
3:50pm •
Coffee Break
4:05pm •
Multicultural Marketing Fireside Chat with Pepsico
4:40pm •
The future is now: Cross-cultural Gen Z and How They Are Changing Multicultural Marketing
5:20pm •
Meet the Amazing GenZ Live Focus Group
Perez Art Museum
8:00pm •
Juanes' Special Advance Screening of Visual album & Preview Concert of ‘Mis Planes Son Amarte’
Rubell Family Collection
8:00am •
DiMe Summit
8:30am •
Check-In/Breakfast/Expo
9:45am •
Harnessing Your Strengths To Build Your Digital Brand
10:20am •
#MyBoldMoment Latina Empowerment Panel
11:05am •
Phoneography: Wynwood Arts District Photo Walk
11:05am •
From Blog to Broadcast TV
11:05am •
Branded Storytelling - the Creative Way
11:05am •
Que Tasty! Create Snackable Food Videos
11:05am •
Online to IRL: Top 5 Must Haves to Hold a Successful Meetup
12:00pm •
Tell it Live!: Live Video Workshop for Content Creators (Facebook Live, Periscope, etc.)
1:00pm •
Lunch
2:05pm •
Action! Create Simple, Shareable Videos that Showcase the TRUE You
2:05pm •
Behind-the-Scenes w/ Fashion/Beauty Influencers
2:05pm •
Food Photography 101: Styling Photos You Could Eat
2:05pm •
5 Tips for Monetizing Your Content with Affiliate Marketing
2:05pm •
Inside the Writers Room: Breaking the Story
3:00pm •
Work It! From Influencer to Business Entrepreneur presented by Prudential (Taxes, Financial Planning, Setting Rates, Knowing Your Worth)
3:00pm •
Snapchat for Business: Fundamentals to Grow, Scale, and Convert
4:00pm •
Break
4:30pm •
Expo Reception
6:30pm •
Fashion Show
7:30pm •
Closing Remarks
8:00pm •
Transportation to Perez Art Museum Miami (PAMM)
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Hispanicize 2017
Apr 3
-
6, 2017
Monday
, April 3
Tuesday
, April 4
Wednesday
, April 5
Thursday
, April 6
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Miami, FL, United States
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Colony Theatre
Epic Hotel
JW Marriott Marquis
JW Marriott Marquis, 19th Floor, (BALLROOM)
JW Marriott Marquis, 2nd Floor, (DB Bistro Moderne)
JW Marriott Marquis, 3rd Floor, (MET 2/3)
JW Marriott Marquis, 3rd Floor, (MET 4)
JW Marriott Marquis, 3rd Floor, (MUSIC LOUNGE)
JW Marriott Marquis, 5th Floor, (JUNIOR A/B)
JW Marriott Marquis, 5th Floor, (JUNIOR C)
JW Marriott Marquis, 5th Floor, (PLAZA 2)
JW Marriott Marquis, 5th Floor, (PLAZA 4/5)
Olympia Theater
Perez Art Museum
Rubell Family Collection
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