Becky García is a social media strategist, key influencer in the Latin Music Industry, bilingual content creator, and founder of her blog, Becky Boricua. She has run social media campaigns across multiple platforms for Hispanicize, Latino Public Broadcasting, and Latin Urban Artists Wisin & Yandel. She has collaborated with AEG Live, Livenation, Universal Music Latin, Sony Music Latin, and HBO Latino in running social media promotion campaigns for Wisin & Yandel and recently collaborated with Roc Nation on social media amplification of Yandel’s latest US & Puerto Rico tour.

With her blog she has covered several high profile events such as the Latin GRAMMYs, Premio Lo Nuestro, and the Latin American Music Awards. She has also worked on social amplification initiatives for Mazda and Clinique among other major brands that are targeting the Hispanic demographic. She is fully bilingual and a master on all social platforms.