Hispanicize 2017 has ended
Tuesday, April 4 • 2:15pm - 3:30pm
Taking It Outside: Capturing The Outdoor Experience With Better Photos + The State of the Latino Camper

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Kampgrounds of America is back at Hispanicize 2017 to lead a two-part session, starting with an insider’s look at how the brand captures the outdoor experience through photography and works with digital influencers, and concluding with a special overview of the state of the Latino camper. Mike Gast, vice president of communications for Kampgrounds of America, will first provide attendees with tips on how to capture the beauty of nature and people’s personal experiences with the outdoors through film, and the approach his team takes to selecting photography for KOA marketing efforts. Saskia Boogman, external content manager for Kampgrounds of America, will provide insight into what makes for an attractive digital partner for the brand. The session will conclude with a lively panel discussion highlighting the 2017 North American Camping Report findings relating to Latino camping trends.

avatar for Juan Alanis & Anjelica Cazares

Juan Alanis & Anjelica Cazares

Juan of Words
Juan Alanis and Anjelica Cazares are the husband and wife duo behind the leading U.S. Hispanic lifestyle blog on Mexican living, Juan of Words. Both are featured guests in the General Mills Cereal con Cariño video series. In the video series, friends come together over a bowl of cereal and they discuss how to bring cariño back to the breakfast table. As first generation Mexican-Americans, Juan and Anjelica are Texas... Read More →

Tuesday April 4, 2017 2:15pm - 3:30pm EDT
JW Marriott Marquis, 3rd Floor, (MET 4)