Hispanicize 2017

Kampgrounds of America is back at Hispanicize 2017 to lead a two-part session, starting with an insider’s look at how the brand captures the outdoor experience through photography and works with digital influencers, and concluding with a special overview of the state of the Latino camper. Mike Gast, vice president of communications for Kampgrounds of America, will first provide attendees with tips on how to capture the beauty of nature and people’s personal experiences with the outdoors through film, and the approach his team takes to selecting photography for KOA marketing efforts. Saskia Boogman, external content manager for Kampgrounds of America, will provide insight into what makes for an attractive digital partner for the brand. The session will conclude with a lively panel discussion highlighting the 2017 North American Camping Report findings relating to Latino camping trends.