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Monday, April 3 • 9:40am - 10:20am
Sigue Haciéndola! A look inside DishLATINO’s new campaign celebrating Hispanic pride and optimism

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The nation’s leading pay-TV provider to U.S. Hispanics recently launched Sigue Haciéndola, a comprehensive campaign recognizing and celebrating U.S. Latinos, from their cultural heritage to their drive to keep pressing on. Get a 360 degree look at the development of this campaign as it continues to gain momentum among consumers.

Moderators
avatar for Steve Barrett

Steve Barrett

Editorial Director, PRWeek
Steve Barrett added the remit of editorial director of PRWeek Global to his PRWeek US editor-in-chief duties in November 2015. He is charged with overseeing the development of the brand’s collaborative, global editorial products, and pursuing opportunities and partnerships aimed at bringing PRWeek to new regions. In addition to the US, PRWeek also has UK and Asia editions and Steve managed the launch of a fully integrated global... Read More →

Speakers
avatar for Alfredo Rodriguez

Alfredo Rodriguez

Vice President of Marketing, DishLATINO
Alfredo Rodriguez is Vice President of DishLATINO, DISH’s rapidly growing business unit and brand that offers a broad range of pay-tv programming packages to Hispanics in the U.S and Puerto Rico. Alfredo oversees the overall strategy for the brand and, together with his team, has expanded DishLATINO’s portfolio of products and developed a series of award winning ad campaigns... Read More →


Monday April 3, 2017 9:40am - 10:20am
Epic Hotel 270 Biscayne Blvd Way, Miami, FL 33131

Attendees (16)