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Monday, April 3 • 4:05pm - 4:40pm
Multicultural Marketing Fireside Chat with Pepsico

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Richard Montanez, the former janitor who invented Hot Cheetos, has some of the broadest shoulders in the multicultural marketing industry with direct reports to all of the Pepsico companies' CEOs.  In this fireside chat, the Pepsico veteran will discuss the company's multicultural strategy and how Pepsico is embracing the Latino consumer in diverse new ways that are helping them grow market share at a higher pace than their competitors.

avatar for Cid Wilson

Cid Wilson

President/CEO, Hispanic Association on Corporate Responsibility

avatar for Richard Montanez

Richard Montanez

Director of multicultural Sales and Marketing - North America, Pepsico

Monday April 3, 2017 4:05pm - 4:40pm EDT
Epic Hotel