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Monday, April 3 • 11:35am - 12:30pm
State of Multicultural Marketing Brands Town Hall Panel featuring Toyota, United Airlines, AARP, General Motors and the Atlanta Hawks

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Multicultural brand marketers have never seen a time like the ones we're living in.  In this town hall we'll look at the practical and challenging implications of the recent political climate, recent demographic trends, the latest on what some call Total Market Evolved and the evolution of U.S. Hispanic and multicultural social and digital strategies.  

Moderators
avatar for Manny Ruiz

Manny Ruiz

Chief Executive Officer, Hispanicize Media Group
As Chief Executive Officer of Hispanicize Media Group, Manny Ruiz is responsible for leading the development and execution of the Company’s long-term strategy by maximizing revenues, achieving profitability and creating shareholder value. | | Manny is the visionary and founder of the Hispanicize platforms that include the annual Hispanicize Event, DiMe Media, Hispanic Kitchen, Hispanicize Wire, and the Hispanic PR Blog. Under his... Read More →

Speakers
avatar for Jonathan Guerin

Jonathan Guerin

Senior Public Relations Manager and Spokesman, United Airlines
Jonathan Guerin is United Airlines’ Senior Public Relations Manager and Spokesman with more than 15 years of proven experience in media relations, public affairs and strategic corporate communications. He believes in connecting United Airlines’ customers and employees to the moments that matter most by sharing memorable stories that drive meaningful and emotional connections. In his current role, Jonathan oversees brand public... Read More →
avatar for Laura Hernandez-Romine

Laura Hernandez-Romine

Director of Global Media, Branded Entertainment & Diversity Marketing, General Motors
As GM’s Director of Global Media, Branded Entertainment and Diversity Marketing, Laura Hernandez-Romine focuses on leveraging GM’s scale globally to drive marketplace changes, leading the development of long term strategies to drive focus and integration supporting growth across all GM brands. Prior to joining General Motors, Laura was Senior Vice President, Head of Multicultural, at Carat, NA, where she led the development of... Read More →
avatar for Yvette Peña

Yvette Peña

VP, Multicultural Leadership Hispanic/Latino Audience Strategy, AARP
Yvette Peña is a performance-driven leader with over twenty years of experience overseeing multimillion-dollar integrated marketing plans and multicultural strategies for Fortune 500 companies such as Sports Authority, Walgreens and Sears, Roebuck and Company.  She has crafted strategic multi-channel campaigns to drive product visibility and generate competitive advantage.  As the key executive of multicultural and general market... Read More →
avatar for Mia Phillips

Mia Phillips

Director of Brand, Multicultural & Crossline Marketing Strategy, Toyota Motor, North America, Inc.
Mia Phillips is responsible for the multicultural, brand and crossline vehicle marketing strategies at Toyota. She has 15 years of field sales experience working closely with Toyota dealerships in every facet of their operations. Before taking on her latest role, Mia spent several years developing engaging digital solutions that provide 24/7 access to sales and fixed operations education for 50,000 dealer associates. Currently, she leverages her... Read More →
avatar for Nzinga Shaw

Nzinga Shaw

Senior Vice President of Community and Chief Diversity & Inclusion Officer, Atlanta Hawks & Philips Arena organization
Nzinga Shaw is currently the senior vice president of community and concurrently works as the chief diversity & inclusion officer in the Atlanta Hawks & Philips Arena organization. She is the first person to hold the CDIO position in the National Basketball Association and for all 122 North American professional sports teams. Shaw serves as a member of the Executive Committee and provides guidance to the leadership team in an effort to... Read More →


Monday April 3, 2017 11:35am - 12:30pm
Epic Hotel 270 Biscayne Blvd Way, Miami, FL 33131

Attendees (23)