Hispanicize 2017

It’s not new news that younger more diverse consumers are at the core of the general market and they’re leading growth in population and spend. Even more important they have a profound effect on everything from pop culture to politics and are redefining American culture and values. In a society that is largely comprised of and shaped by diverse consumers and influences it’s time to embrace that diverse culture is mass culture. These cultural shifts have left many marketers trying to the figure out the right model to integrate diverse consumers into their general market efforts however the solution to marketing to diverse consumers is not total market, it’s just marketing.