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Monday, April 3 • 4:40pm - 5:20pm
The future is now: Cross-cultural Gen Z and How They Are Changing Multicultural Marketing

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ThinkNow Research and Sensis will present aniIn-depth view of the cross-cultural Gen Z fresh off their latest "We Are Gen Z Report” research and insights report.


In this session you will learn:


  • How Millennials and Gen Z are the Hispanic Market today
  • Embracing Cross-cultural models
  • Why digital-centricity matters
  • Move from language to culture
  • How agencies need to change
  • How brands need to evolve 

avatar for Jose Villa

Jose Villa

Founder & CEO, Sensis
José Villa is the founder and President of Sensis, a cross-cultural marketing agency driving behavior change. Jose founded Sensis as a Web development firm in 1998, and one of the first agencies focused on the multicultural digital market. He has since grown Sensis into a full service... Read More →

Monday April 3, 2017 4:40pm - 5:20pm EDT
Epic Hotel