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Thursday, April 6 • 3:30pm - 4:30pm
The Rules of Engagement 2017: How to Work with Latina Content Creators

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Being considered America’s largest minority group brands are finally realizing the large influence Latina and Latino millennials have. With such large communities USH millennials have enormous purchasing power, they also over-index the general market considerably when it comes to social media use. Join us and learn the do’s and don’ts when targeting USH millennials and how brands and influencers are coming together to create impactful and culturally-relevant campaigns that truly resonate with this important demographic.

●      Mistakes to avoid when targeting Latina and Latino millennials

●      The nuances of USH millennials

●      The best social platforms to reach Latino millennials

●      How to work with influencers to reach this important demographic

●      Case studies of successful campaigns targeting Latino millennials

avatar for Rory Lassanske

Rory Lassanske

Content Creator, Mama Contemporanea
Rory Lassanske is one of the most active and influential blogueras en Español. She started blogging in 2009. Her award-winning blog, MamaContemporanea.com, is the ultimate resource for modern Latina moms in the U.S and around the world. Rory has worked on TV segments and many successful... Read More →
avatar for Jay Mendoza

Jay Mendoza

Creator, Jay Mendoza
Being funny comes second nature to comedic social media superstar, Jay Mendoza whose following supersedes 750,000.  Jay creates relatable, bilingual videos that are catchy and culturally relevant, the Los Angeles native remains consistent and fresh by interacting with his audience... Read More →

Thursday April 6, 2017 3:30pm - 4:30pm EDT
JW Marriott Marquis, 3rd Floor, (MET 2/3)