Hispanicize 2017

Javier Garcia serves as Senior Vice President and General Manager, Multicultural Services at Comcast. He is responsible for directing, designing and implementing Comcast’s multicultural services strategy across all Xfinity products. In this role, Javier drives the long-term product vision and strategy and collaborates with various Comcast divisions, regions and business unit partners to develop competitive pricing, positioning and marketing... Read More →

José E. Vélez-Silva is the Vice President of Multicultural Marketing Communications for Comcast Cable responsible for leading the company’s efforts to drive brand consideration and increase market share across multicultural audiences.  He directs, oversees and manages multiple multicultural advertising agency relationships, as well as all aspects of multicultural advertising campaigns, including strategy, concept... Read More →