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Tuesday, April 4 • 11:25am - 12:15pm
Harnessing the power of technology to meet the needs of bicultural Latinos (presented by Xfinity)

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A conversation with Comcast Corporation’s Javier Garcia, SVP and General Manager of Multicultural Services, and José Vélez-Silva, Vice President of Multicultural Marketing Communications. Moderated by Borja Perez, Senior Vice President, Digital and Social Media at NBCUniversal Telemundo Enterprises, this session will focus on the power of technology to enable immersive experiences for bicultural Latinos beyond language. 

avatar for Borja Perez

Borja Perez

SVP Digital & Social Media, NBCUniversal, Inc.

avatar for Javier Garcia

Javier Garcia

Senior Vice President and General Manager, Multicultural Services, Comcast
Javier Garcia serves as Senior Vice President and General Manager, Multicultural Services at Comcast. He is responsible for directing, designing and implementing Comcast’s multicultural services strategy across all Xfinity products. In this role, Javier drives the long-term product vision and strategy and collaborates with various Comcast divisions, regions and business unit partners to develop competitive pricing, positioning and marketing... Read More →
avatar for José E. Vélez-Silva

José E. Vélez-Silva

Vice President, Multicultural Marketing Communications, Comcast Cable
José E. Vélez-Silva is the Vice President of Multicultural Marketing Communications for Comcast Cable responsible for leading the company’s efforts to drive brand consideration and increase market share across multicultural audiences.  He directs, oversees and manages multiple multicultural advertising agency relationships, as well as all aspects of multicultural advertising campaigns, including strategy, concept... Read More →

Tuesday April 4, 2017 11:25am - 12:15pm
JW Marriott Marquis, 3rd Floor, (MET 4)

Attendees (22)