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Tuesday, April 4 • 3:40pm - 4:30pm
The Pasión for Sports: How Hispanics are driving the future of sports marketing in the U.S.

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Hispanics exude passion, and there’s nothing we get more passionate about than ourdeportes.  With record ratings, revenue and merchandise sales coming from the Latin market, no sports enterprise can afford to ignore this burgeoning demographic.  Hear firsthand from experts across professional leagues, teams and media networks how Latinos are playing an increasingly-critical role in the future of their endeavors, and learn best practices on how to engage them. 

avatar for Mike Valdés-Fauli

Mike Valdés-Fauli

President and CEO, Pinta
An award-winning marketing professional with experience having lived in five U.S. cities, Mike Valdés-Fauli is President and CEO of Pinta.  Based in Miami, he runs one of the fastest-growing marketing agencies in the country, with clients such as Amazon, beIN SPORTS, Facebook, Humana, McCormick, Miami Marlins, Nat Geo, NFL, T-Mobile and UFC, among others.      Previously, Mike was President of JeffreyGroup, a... Read More →

avatar for Hugo Balta

Hugo Balta

Senior Director of Hispanic Initiatives, ESPN Deportes
Hugo Balta is a the Senior Director of Hispanic Initiatives at ESPN Deportes. Hugo’s work focuses on identifying opportunities for ESPN teams to collaborate in the development and production of content relevant to U.S. Hispanics in English and Spanish across all platforms and networks. Hugo is a Diversity and Inclusion media consultant who implements intersectional thinking in transforming corporate cultures to develop new processes in... Read More →
avatar for Marissa Fernandez

Marissa Fernandez

Director of Fan Strategy & Marketing, National Football League
Marissa Fernandez is a Marketing Director at the National Football League. In this role, Marissa is responsible for leading the fan growth strategy for two important consumer segments: Youth (kids 6-12) and U.S. Hispanics.  Marissa leads the business planning and execution of league marketing for both segments, including developing effective and holistic marketing campaigns, managing strategic media partnerships (e.g. Univision, ESPN... Read More →
avatar for Edwin Gotay

Edwin Gotay

Director of Hispanic Marketing, NASCAR
As Director of Hispanic Marketing at NASCAR, Edwin is responsible for developing integrated marketing strategies designed to reach and engage Hispanic audiences as part of an effort to expand the sport’s fan base.. He works closely with industry partners, including broadcast, teams, sponsors and tracks to ensure that NASCAR’s product, messaging, fan experience, and commitment are clearly defined and thoughtfully executed to engage the... Read More →

Claudia Lezcano

CMO, Miami Marlins
avatar for Sandra Rojas

Sandra Rojas

Vice President of Marketing, Telemundo Deportes and Universo
Sandra Rojas, Vice President of Marketing for Telemundo Deportes and Universo, is charged with overseeing the strategic development and execution of marketing initiatives for Telemundo Deportes and Universo, with a specific emphasis on World Cup programming, as well as spearheading the consumer marketing efforts to grow the awareness and audience for each brand. Rojas previously worked as Director of Marketing for FOX Deportes.

Tuesday April 4, 2017 3:40pm - 4:30pm
JW Marriott Marquis, 3rd Floor, (MET 2/3)

Attendees (21)