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Tuesday, April 4 • 2:15pm - 3:30pm
Latina Moms Live Focus Group (presented by LatinaMoms.com)

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Are Latina moms  finding, ignoring, embracing or rejecting your brands messages?
Let’s ask them.  

In this live focus group presented by LatinaMoms.com, we'll assemble a cross section of Latina moms to learn who most engages them when it comes to brands, messages, technology and cultural trends.

Among the questions we'll ask our mom panel are:

What attitudes, behaviors and beliefs do Latina moms most identify as making them feel different than non-Latina moms?  

Which brands do Latinas think most appeal to them and why do they feel those brands are the most engaged  and relatable among Latina moms?  

Who are the celebrities and personalities that Latina moms most relate to and why?

What social media platforms do Latina moms prefer and how do they use them to decide or not decide what they will purchase?  Which ones are most and least effective and why?

What do Latina moms say about the role of Hispanic television in their lives and what are their TV and radio listening preferences?   

What cultural passion points matter the most to Latina moms for their children to sustain and how do they try to pass those cultural traits forward?

What are the top concerns Latina moms have about America today and why?  What keeps them up at night?

Moderators
avatar for Annette González-Malkin

Annette González-Malkin

Senior Vice President, Hunter Public Relations
A public relations and communications strategist with more than 12 years of experience servicing lifestyle brands including Altoids, Tazo Tea, Turning Leaf and Maxwell House. For more than six years, she managed several Diageo brands including Tequila Don Julio, Zacapa Rum, the Classic Malts Selection and Ketel One.  Annette overseas and manages Hunter Hispanic. Through her work in this department she’s worked with clients... Read More →

Tuesday April 4, 2017 2:15pm - 3:30pm
JW Marriott Marquis, 3rd Floor, (MET 2/3)

Attendees (14)