Hispanicize 2017

Did you know that one in three Hispanic Americans are “upscale" or affluent Latinos with incomes in the range of $50,000-$100,000 per year, representing 37 percent of the Hispanic spending power or $500 million of its $1.3 trillion buying power?
In this session we’ll explore how brands are marketing to affluent Hispanic Americans, the young and vibrant population segment that research demonstrates is highly entrepreneurial and over-indexes in many key categories that are appealing to luxury brands.
Among the questions that will be answered:-- What is the definition of the “upscale Latino” and what is the estimated size of this niche market opportunity?-- What are some distinguishing traits and habits that make marketing to upscale Hispanics different from marketing to upscale non-Latinos?-- Who are the nation’s most effective marketers reaching upscale Hispanics now and what are they doing right that others can learn from?-- What are the most common myths about marketing to upscale Hispanics?-- What are some recent case study examples of clever marketing tactics that have been used to reach upscale Hispanics? -- What type of print, broadcast and online media are best suited to reach affluent Hispanics?