Pew Research Center’s Internet Project states that 80% of U.S. Hispanic adults use social media, compared to 72% for the nation overall. There is no doubt that Hispanics, particularly millennials, are digitally fluent and will significantly impact and drive mainstream culture and social conversation over the next decade. See how McDonald's leveraged Escucha, a proprietary service launched by Boden that delivers U.S. Hispanic social insights and allows for real-time social engagement with Hispanic influencers, newsjacking and rapid response strategies, to build brand advocacy and increase positive perception of the brand.
