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Monday, April 3 • 2:15pm - 2:45pm
Prudential Case Study - Brands as Publishers: The role of content in building brand momentum

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Moderators
avatar for Steve Barrett

Steve Barrett

Editorial Director, PRWeek
Steve Barrett added the remit of editorial director of PRWeek Global to his PRWeek US editor-in-chief duties in November 2015. He is charged with overseeing the development of the brand’s collaborative, global editorial products, and pursuing opportunities and partnerships aimed... Read More →

Speakers
avatar for Niharika Shah

Niharika Shah

VP Head of Brand Marketing & Advertising, Prudential Financial Inc.
As Head of Prudential’s fully-integrated In-House Advertising Agency, Niharika oversees brand and content strategy, social media and sponsorship practices, external agencies and in-house media planning and buying.  Being a technology savvy marketer with experience leading integrated... Read More →

Monday April 3, 2017 2:15pm - 2:45pm EDT
Epic Hotel
  CMO Summit

Attendees (16)