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Monday, April 3 • 2:15pm - 2:45pm
Prudential Case Study - Brands as Publishers: The role of content in building brand momentum

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avatar for Steve Barrett

Steve Barrett

Editorial Director, PRWeek
Steve Barrett added the remit of editorial director of PRWeek Global to his PRWeek US editor-in-chief duties in November 2015. He is charged with overseeing the development of the brand’s collaborative, global editorial products, and pursuing opportunities and partnerships aimed at bringing PRWeek to new regions. In addition to the US, PRWeek also has UK and Asia editions and Steve managed the launch of a fully integrated global... Read More →

avatar for Niharika Shah

Niharika Shah

VP Head of Brand Marketing & Advertising, Prudential Financial Inc.
As Head of Prudential’s fully-integrated In-House Advertising Agency, Niharika oversees brand and content strategy, social media and sponsorship practices, external agencies and in-house media planning and buying.  Being a technology savvy marketer with experience leading integrated marketing at leading brands and agencies, she is constantly evaluating emerging media and technologies to meet real consumer needs and deliver business... Read More →

Monday April 3, 2017 2:15pm - 2:45pm
Epic Hotel 270 Biscayne Blvd Way, Miami, FL 33131

Attendees (16)