Hispanicize 2017 has ended
Back To Schedule
Monday, April 3 • 2:15pm - 2:45pm
Prudential Case Study - Brands as Publishers: The role of content in building brand momentum

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

Feedback form is now closed.
avatar for Steve Barrett

Steve Barrett

Editorial Director, PRWeek
Steve Barrett added the remit of editorial director of PRWeek Global to his PRWeek US editor-in-chief duties in November 2015. He is charged with overseeing the development of the brand’s collaborative, global editorial products, and pursuing opportunities and partnerships aimed... Read More →

avatar for Niharika Shah

Niharika Shah

VP Head of Brand Marketing & Advertising, Prudential Financial Inc.
As Head of Prudential’s fully-integrated In-House Advertising Agency, Niharika oversees brand and content strategy, social media and sponsorship practices, external agencies and in-house media planning and buying.  Being a technology savvy marketer with experience leading integrated... Read More →

Monday April 3, 2017 2:15pm - 2:45pm EDT
Epic Hotel