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Monday, April 3 • 2:45pm - 3:20pm
Multicultural Fireside Chat with Church's Chicken

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In this fireside chat, Church's Chicken CMO Hector Muñoz will unpack the fast food franchise's approach to multicultural marketing with a specific focus on how the brand is intensifying and expanding its U.S. Latino outreach and engagement.

avatar for Steve Barrett

Steve Barrett

Editorial Director, PRWeek
Steve Barrett added the remit of editorial director of PRWeek Global to his PRWeek US editor-in-chief duties in November 2015. He is charged with overseeing the development of the brand’s collaborative, global editorial products, and pursuing opportunities and partnerships aimed... Read More →

avatar for Hector Muñoz

Hector Muñoz

Executive Vice President, Global Chief Marketing Officer, Church’s Chicken
A seasoned restaurant-industry veteran who’s proud to be chicken – Hector A. Munoz brings undeniable energy and a lifelong passion for building unforgettable brand experiences to Church’s Chicken®. He’s spent more than 25 years in the quick service restaurant business, not... Read More →

Monday April 3, 2017 2:45pm - 3:20pm EDT
Epic Hotel