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Monday, April 3 • 11:05am - 11:35am
Multicultural Marketing Fireside Chat with Bacardi

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Bacardi has one of the largest and most storied histories of marketing to diverse communities but the times are a-changing and today the spirits behemoth is expanding how it reaches to multicultural audiences.  In this fireside chat with Bacardi's top multicultural marketing leader Yann Marois, you'll learn how Bacardi is retooling its strategies, tactics and tools, across all disciplines, including digital, social media, and experiential.  

Moderators
avatar for Steve Barrett

Steve Barrett

Editorial Director, PRWeek
Steve Barrett added the remit of editorial director of PRWeek Global to his PRWeek US editor-in-chief duties in November 2015. He is charged with overseeing the development of the brand’s collaborative, global editorial products, and pursuing opportunities and partnerships aimed at bringing PRWeek to new regions. In addition to the US, PRWeek also has UK and Asia editions and Steve managed the launch of a fully integrated global... Read More →

Speakers
avatar for Lorran Brown Cosby

Lorran Brown Cosby

Senior Director of Customer Marketing, Bacardi
Lorran is a classically trained marketer and strategist with a unique combination of business and marketing experiences that few can offer. A senior leader who is deeply immersed in building top-performing multi-disciplined marketing and insights organizations focused on driving brand equity, market share and profit.  | | Over 20 years bridging and translating strategy into precise execution plans through a proven track record and expertise... Read More →


Monday April 3, 2017 11:05am - 11:35am
Epic Hotel 270 Biscayne Blvd Way, Miami, FL 33131

Attendees (18)