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Monday, April 3 • 11:05am - 11:35am
Multicultural Marketing Fireside Chat with Bacardi

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Bacardi has one of the largest and most storied histories of marketing to diverse communities but the times are a-changing and today the spirits behemoth is expanding how it reaches to multicultural audiences.  In this fireside chat with Bacardi's top multicultural marketing leader Yann Marois, you'll learn how Bacardi is retooling its strategies, tactics and tools, across all disciplines, including digital, social media, and experiential.  

avatar for Steve Barrett

Steve Barrett

Editorial Director, PRWeek
Steve Barrett added the remit of editorial director of PRWeek Global to his PRWeek US editor-in-chief duties in November 2015. He is charged with overseeing the development of the brand’s collaborative, global editorial products, and pursuing opportunities and partnerships aimed... Read More →

avatar for Lorran Brown Cosby

Lorran Brown Cosby

Senior Director of Customer Marketing, Bacardi
Lorran is a classically trained marketer and strategist with a unique combination of business and marketing experiences that few can offer. A senior leader who is deeply immersed in building top-performing multi-disciplined marketing and insights organizations focused on driving brand... Read More →

Monday April 3, 2017 11:05am - 11:35am EDT
Epic Hotel