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Monday, April 3 • 3:20pm - 3:50pm
Western Union’s Winning Social + Latino Strategy

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In this digital focused session, Mr. Fenech will share case studies from Western Union's WULatinos Facebook community page, including key metrics from 2016 as well as their strategy and vision in the social/community engagement space. Mr. Fenech will also discuss tools and platformsWestern Union utilizes to make their social strategy a reality, measure results and show ROI.

Moderators
avatar for Claudia Gonzalez Romo

Speakers
avatar for Michael Fenech

Michael Fenech

Social Strategy & Content, Western Union
Michael Fenech leads Global Social Strategy and Content for Western Union, a global F500 company.  He works to evangelize social engagement and ignite all departments to leverage social media in all communications at Western Union. Michael partners with marketers and agencies across... Read More →

Monday April 3, 2017 3:20pm - 3:50pm EDT
Epic Hotel
  CMO Summit

Attendees (15)