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Monday, April 3 • 3:20pm - 3:50pm
Western Union’s Winning Social + Latino Strategy

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In this digital focused session, Mr. Fenech will share case studies from Western Union's WULatinos Facebook community page, including key metrics from 2016 as well as their strategy and vision in the social/community engagement space. Mr. Fenech will also discuss tools and platformsWestern Union utilizes to make their social strategy a reality, measure results and show ROI.


Moderators
Speakers
avatar for Michael Fenech

Michael Fenech

Social Strategy & Content, Western Union
Michael Fenech leads Global Social Strategy and Content for Western Union, a global F500 company.  He works to evangelize social engagement and ignite all departments to leverage social media in all communications at Western Union. Michael partners with marketers and agencies across the globe to facilitate content and engagement strategies, align programs to business goals, provide analysis, oversee development, production... Read More →


Monday April 3, 2017 3:20pm - 3:50pm
Epic Hotel 270 Biscayne Blvd Way, Miami, FL 33131

Attendees (15)