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Tuesday, April 4 • 11:25am - 12:15pm
CVS Health: What the Navarro Pharmacy Brand Has Taught CVS About Catering to Latino Customers

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How do you acquire a beloved brand Latinos fanatically love and replace it with a new U.S. Hispanic-focused brand that is rolling out in markets across the U.S.?  If you're CVS/Pharmacy, buyers of Miami's iconic Navarro Discount Pharmacy, you don't touch a thing.In this insightful session, CVS/Pharmacy's Vince Urrutia will unpack the laboratory of insights and nuances the pharmacy giant has uncovered about the Hispanic market by leaving intact the 50-plus-year-old Navarro brand that prior to its acquisition in 2014 was generating more than $340 million with almost 1,000 SKUs and its own bilingual brand Vida Mia. 


Will Freyre

Innovation Director, Wow Factor


Vince Urrutia

Vice President / Chief Merchant Tailored Offering, CVS Health/Navarro

Tuesday April 4, 2017 11:25am - 12:15pm EDT
JW Marriott Marquis, 3rd Floor, (MET 2/3)

Attendees (8)