Three of the leading social media influencers, Gaby Natale, Lorraine C. Ladish and Martín Llorens join forces in this keynote to share their experience and their personal keys to success based on their forthcoming books..
During their presentations, Lorraine C. Ladish addresses how to overcome age-related myths and how to leverage your weaknesses and turn them into assets, the principle of her book Tu mejor edad (Your Best Age); Gaby Natale explains how to get from where you are to where you want to be, using the principles she learned through 10 years of interviewing overachievers, something she outlines in her book El círculo virtuoso (The Virtuous Circle); and Martín Llorens covers the spiritual aspects of leading a more purposeful life, the subject of his new book, Con tu permiso, quiérete (With Your Permission, Love Yourself).
You have built your personal brand, started making brand connections and now you want to be one of the brands VIP influencers. This session will teach you how, no matter what your niche is! Everyday there are new brands joining the influencer marketing world but until you have discovered your own creative way to stand out, as one of the brand’s top influencers, you are just another quick post or two for them.
● How to creatively work with brands no matter what niche you are
● Tips on making a long lasting impression with a brand
● Staying at the top of the brand’s influencer list can create consistent income
● How to stand out - for all the right reasons!
You're an influencer with a fanbase! Now what? Meetups are the best way to connect with your subscribers, readers, fans and friends to build community and give back to your audience. Make real life connections offline with those who believe in your platform and have supported you in a way that has attributed to the growth of your brand! With backgrounds in marketing, both Rocio of "RisasRizos" and Ada of "AllThingsAda" have put together events in several cities and have 5 crucial tips to make any meet up successful. Some of the things attendees will learn are:
What is most important in your Event Media Kit to appeal to brands
How to effectively pitch to brands in order to obtain sponsorships
Event announcement strategies to attract your audience to your meetup
Most important logistics: sample itineraries for a smooth yet engaging meet up event
How to followup with post event deliverables and recap kits to ensure brand relationships remain afloat
Are you ready to be in front of a camera? Do you feel comfortable telling the “world” about you and your brand? When you are being asked these type questions you know you have reached a new level of success (congrats!) where your community is ready to see you on TV. This session will help you get ready for your “lights, camera, ACTION” moment!
● Tips on how to pitch yourself to morning shows & broadcast tv
● Feeling confident and ready for the camera
● Engaging the audience
● How to be memorable- for all the right reasons!
When you sit back and imagine your “Instagram Perfect” pictures and then look at your latest photo session are things not matching up? Thankfully, you’re not the only one out there! Join us as we take a -photo- walk through Wynwood Arts District. You will be able to learn first hand how to really capture great camera phone images and bring them to life through your Instagram post. Just because you take Instagram pictures doesn’t mean they aren’t worthy of being in a photo gallery!
● How to take, even better than, Instagram worthy pictures
● What lighting to use and when
● Bringing out your phone’s photography potential
● Instagram tips from the professionals
Videos, videos, videos - If you haven’t already noticed, videos are the way to go for everything! Maybe you realize it’s the next level in your success but you aren’t quite sure how to deliver the best video for your edible works of art. After these two hours you will walk out feeling like you can take videos of your next drive thru order and have a million views!
● How to create the best filming environment
● Complete coverage of the correct angles and how to use them to your advantage
● Top tips on lighting and enhancing your surroundings for your benefit
● What equipment/products support you best
● Best overall practices for short-form food videos
Your Facebook and Twitter feeds are probably starting to be taken over by live video. At a time where live video is becoming the new normal content creators and influencers need to understand the basics and learn to take their live videos to the next level. Cathy Hackl, one of the most respected and influential women in live video and VR and Ingrid Macher (insert additional copy here) will teach this workshop. They will go through the basics, as well as share equipment that attendees can try out and will demo different technologies that allow creators to go live with better production quality. This is a hands-on workshop that requires attendees to bring their phones and be ready to go live. We will also go live to social media using 360 degree video cameras. Some of the things attendees will learn are:
The latest news and trends in the live video space.
How to go live and maximize that content.
What are the tools they can use to make their live videos better (for any budget).
Will demo live technologies that help live look even better.
Will learn about other live video platforms.
Real life use cases that spelled success for brands and content creators
Confidence is key! Yet sometimes our passion and personality are hard to portray without seeming obsessive and clingy, even in short fun videos. The creative process behind a video isn’t for the viewers to see but without a strong storyboard your viewers will end up lost and confused on why they pushed play, which is never what you want. This session will walk you through the process of finding your voice to knowing your community is hearing, connecting and left wanting more!
● How to find your confident and strong “camera voice”
● Step by step process for creating a successful storyboard
● How to edit and enhance to ensure a clean, cohesive and connectable video
● Expert tips on how to showcase YOU no matter how short the video is
Within the online marketing world there is an ever growing group of influencers who seem to know just how to demand a presence -drum roll please- Fashion/Beauty influencers! These influencers are a strong foundation (yes the pun was intended) for changing how influencers reach, connect and engage their fans. For the next two hours be surrounded by fellow beauties who want to spread their magic to the world.
● Tips and tricks on how to always be successful in such a powerful group of influencers
● Help with shooting videos and how to make them work for you
● What equipment/products do the professionals swear by?
● Supporting ways to stay genuine to your style but still reach new levels of success
You know your recipes are award winning and you have a growing engaging audience but for some reason you aren’t getting that “mouth watering” feeling from your pictures. You know your edible works of art are worth more attention than they are getting. We are here to help - in this session you will learn the ins and outs of capturing those images you dream of! An image speaks a thousand words, make sure yours is telling your community what’s for dinner.
● How to capture the best food images
● Tips on how to style your surroundings to support the recipe
● Creating the best lighting for images of you prepping, cooking and plating your edible works of art
● Expert secrets on how to keep your community coming back just to “oohh” and “aahh” over your food pictures
Did you know that Snapchat is the fastest growing social network? With 200 million users and 10 billion daily video views, Snapchat is one of the fastest growing and most engaged social platforms. In this session, social media strategist Carlos Gil will show you how to get started on Snapchat for business, including strategies for building your following, examples of notable brands using the platform, why re-purposing Snapchat content across other platforms is important and actionable steps for creating micro-content for short form storytelling. You will walk away from this session with actionable insights which will help gain up to 25% higher engagement per post on Snapchat over other social networks as well as an understanding of converting Snapchat views to website traffic and sales.
In this digital focused session, Mr. Fenech will share case studies from Western Union's WULatinos Facebook community page, including key metrics from 2016 as well as their strategy and vision in the social/community engagement space. Mr. Fenech will also discuss tools and platformsWestern Union utilizes to make their social strategy a reality, measure results and show ROI.
ThinkNow Research and Sensis will present aniIn-depth view of the cross-cultural Gen Z fresh off their latest "We Are Gen Z Report” research and insights report.
In this session you will learn:
You have your brand and your website but now how do you grow into a personal brand with a community? How do you know if you are posting things that people like or don’t like? Just ask Google...like always! Learn all about Google Analytics and how they are crucial in guiding your personal brand towards success.
● What is Google Analytics?
● Why should I care about these numbers? What do they tell me?
● Using the numbers to adjust your business plan
● Understanding how Google collects the analytics
● How to set & reach goals within your Google Analytics
Aprenda cómo generar ‘engagement’, cómo crear títulos que generen más impresiones y cómo hacer contenido viral y que genere tráfico para los medios, sin perder el norte del periodismo. Nuestra experta mostrará las técnicas publicitarias, de PR y comunicacionales que se pueden trasladar al mundo periodístico para hacer más efectivo su contenido.
Ever wonder how the “A-List” influencers do it? Their beautiful, connectable, honest ways of elevating a brand’s campaign just seems to come naturally to them. But everyone has to start and grow somewhere, right? Come hang out with this group of campaign conquers as they share their deep dark secrets on how they make it all look easy - even when it really isn’t!
● How did they got started?
● Learn when they found the “secret sauce” to a campaign
● Hear how they are able to customize the same process over and over again for different campaigns
● Ask what lessons have stuck with them most
● Best overall tips and tricks to being a campaign conquer yourself!
We are in a time where things are pretty instant, quick, live and often not thought out (eek). Don’t worry, if done correctly we can use this quick, constant connection to our advantage. In this session you will learn how to create a beautiful story within your SnapChat & Instagram. A story that will be eye catching, engaging and memorable!
● How is SnapChat is changing things?
● Is your overall IG account or individual posts more important?
● Creating a storyline can make scheduling easier
● Telling a story is an easy way to keep your community coming back for more
● How to connect social accounts as you tell the same story
The traditional rules of engagement when it comes to being an impartial journalist are being challenged by a White House that appears to have few filters. How do you report on topics and subjects when truth and transparency are constantly being distorted? We’ll discuss how seasoned content producers define the line of journalism vs. advocacy while reporting on this White House.
Who doesn’t want to travel? Especially if you can make money while doing so! While travel blogging is a fun and rewarding industry that allows influencers to travel the world, experience new cultures, all while making money - it takes a lot of hard work and dedication. Sadly, it’s not all “sand between your toes and a drink in your hand” type lifestyle. So, what steps do you need to take to create a successful travel blogging brand for yourself? Meet top travel influencers who will share their story and offer tips on how you can also break into the travel influencer industry.
● How to blog on the go, mobile technology
● Tips on creating beautiful content complete with photography and video
● How to pitch destinations for media trips
● Best practices of working with travel brands
● How to get noticed by travel brands
● Define your travel niche such as food, budget, luxury, adventure, family, and more
There is no point in working all that time on a post if only a portion of your intended community even sees it. Building the best “stage” for your post to reach well beyond your intended audience, starts with 3 letters...SEO. In this session you will learn the tricks of the trade when it comes to understanding SEO and how it can work for you rather than against you! You worked hard on your content, why not show it to everyone!
● What is SEO? What does it mean?
● How to understand where you are on “the list”
● Creating a stage for your content to be seen
● How to build with your SEO growth
Social media has this funny way of being the best and worst parts of our lives. Imitation is the highest form of flattery - but what about trolls and haters who are mocking us? There is a downside to every business but ours includes low blows and hard hitting comments, for everyone to see. Join us as we support each other in learning ways to let the haters go and the good times roll!
● When comments turn into insults
● How to keep communicating with those who respect you and your brand
● Engaging with the trolls only gives them what they wanted
● How to handle those who try and bring the post down
● How to keep social media as a positive in your life
Hispanicize 2017 and the National Association of Hispanic Journalists (NAHJ) are joining forces to present a fireside chat about leadership and community movement strategies with civil rights icon and Rainbow PUSH President the Rev. Jesse Jackson, Sr.
The Rev. Jackson will be interviewed by Claudia Gonzalez Romo, Chair of the Hispanicize CMO Summit and a global communications leader and political campaigner who has advocated for human rights for more than two decades. Both will be on the biggest stage of Hispanicize 2017, on Wednesday, April 5th.
Whether you agree with the Rev. Jackson’s politics or not, no one can deny that in many ways the Rev. Jackson's got the IT factor to mobilize and successfully address issues for the African American community like no Latino leader or organization knows how to do for our own Latino community.
A passion for literature begets the inevitable hunger to write, yet when the arduous creative process is finally complete, there remains one key obstacle - What’s next? Enter Amazon.
During this session, Carlos Lievano, representing Amazon’s Kindle Direct Publishing platform, will address those questions and guide you through how simple it can be to gain independence as a writer when it comes to publishing your work. Lievano will be joined by a series of accomplished authors who have seen tremendous success from their KDP experiences. You won’t want to miss it!
Know the risks and how to protect you, your business and ideas. From replacing a lost or stolen laptop with all your contents to driving several miles for a gig, or losing internet connectivity because of a major weather incident. Have you sent a “cease and desist” letter for the unauthorized use of your content or materials or received one? Conducting business as a blogger or social media guru has its risks. But you don’t have to face those risks alone or be unprepared.
The panel’s goal is to educate you on how to detect, be prepared and face the risks affecting the small business entrepreneurs; and to find out where to turn for help and protection. Insurance is just a part of the conversation. The panel will highlight the exposure, possible outcomes and preventive measures to have in place when starting or conducting your business. The conversation will include perspectives from experts and business owners like you!
One of the hottest topics of the Hispanicize event every year, this annual update session will cover the the latest U.S. Hispanic digital trends and insights from Google and YouTube.
Los videoperiodistas de hoy deben producir, filmar y editar sus propias historias. Aprenda las herramientas básicas para construir una historia visual, filmar entrevistas y cubrir reportajes y noticias de último momento por tu cuenta.
20 years ago “bloggers” were essentially people who were okay with their journals being public. I don’t think anyone would have thought those online journals could turn into a profession, nevermind one that could evolve into more than just a blog of your opinion. Nowadays we see influencers who started as a blogger and have evolved into community leaders, public speakers, published authors, TV personalities and more! We are in a great time for the marketing industry, it includes “homegrown” brands that started as one thing and grew into something much much more! Join us for the next two hours while a group of evolved influencers share their insights on how you can reach new brand levels that you never even imagined!
● Setting up your brand for growth - making sure you are ready for anything that might come your way
● Ever thought about writing a book?
● If you’re comfortable in front of the camera, what about of TV time?
● Monetary income is what fuels/pays for brand growth, why not have multiple avenues of income?
● Learn from those who have already reached these goals and more!
Connect with leading industry innovators and experts to discuss trends, opportunities, and challenges for the year to come. Being prepared for how things are shifting will put you ahead of the rest when it comes to meeting the ever-shifting U.S. Hispanic digital consumption.
Con un celular en mano, los periodistas pueden filmar videos de alta calidad a un bajo costo. Aprenda cómo aprovechar su teléfono para mejorar sus videos y qué errores debes evitar.
When you think of the fastest way of brand awareness do you think of viral videos? The next question should be - how? This is the session for you! Viral videos are not just a quick video of something funny, they have many levels bringing them to viral status. Without each piece to the viral puzzle all you end up with is a good post. In the next two hours you will learn what the background process is to creating a viral video and how to be ready for it!
● What are the musts before filming?
● Is it 100% in the video or does the post play a part too?
● Tips on lighting and enhancing your surroundings for your a viral video
● What equipment/products support you best
YouTube isn’t going anywhere quite the opposite actually - people are growing stronger and stronger YouTube communities everyday! Videos are making their way into every area of our lives and some people don’t want to read a blog post or scroll through their feeds they would rather see and hear their influencers when they have time, on YouTube. It seems like a big undertaking that just keeps slipping down the priority list but what it could be is a whole new crowd of community members that have been waiting for you! Learn how to make the YouTube commitment to add new community members!
● How to create and setup your YouTube presence
● Connect and engage with new community members
● Learn how to find your niche community and how to introduce yourself
● The ins and out of the YouTube world
Meet Latina executive producer from USA Network’s hit drama series QUEEN OF THE SOUTH and stars, Veronica Falcon and Jon Ecker.
Go behind the scenes of USA Network’s breakout hit QUEEN OF THE SOUTH, with the executive producer and cast to discuss diversity in Hollywood both on and off screen, the success of season one and the much anticipated season two return under the leadership of Natalie Chaidez, one of the only Latina showrunners currently working in television. She will share her unique experience blazing a trail in the television industry, discuss the importance of having diverse perspectives in the writers’ room and more about the unique and authentic point of view she is bringing to the new season. She will be joined by series stars Veronica Falcon (Besos de Azúcar) and Jon Ecker (Narcos), who will discuss the evolution of their characters and debut an exclusive first look at the new season. QUEEN OF THE SOUTH returns to USA Network this June.
Immediately following the Queen of The South Panel, please join us for a Tequila Happy Hour.
Cocktails and Appetizers will be served
Get your autograph books out - you are about to meet the GenZ STARS! Do you ever feel like everyone is doing the same thing and not really stepping outside the box? Well look no further we are honored to have the GenZ team here to show us a new box to step out of! Although they are young they have built a brand that is force to be reckoned with! This is one of the great things within our business, no matter your background or age we are able to learn from everyone!
● Ask them how they got to this level in such a short amount of time
● Where do you see things going in 2017?
● How do you stay ahead of the curve?
● Learn from their innovative ideas that keep them well beyond their years
Social media is supposed to work for you and your brand, not the other way around. The new Business Manager is there to keep your Facebook and Instagram on track. This is where you can make sure you are getting the most out of them. We all know that there is money out there, for worthy influencers, and sometimes it comes down to your Facebook and Instagram presence for a partnership decision. This session will help you understand what potential your Facebook and Instagram have under the management of Business Manager.
● Are you wasting time trying to juggle your social media accounts?
● What if the answer is already built and waiting for you to use it?
● Having more than one person working on things can free up your creative time for other things
● Keeping your social media foundation strong will keep your presence “brand ready”
No son community managers ni expertos en Facebook. Dos reporteros que se dedican a explicar historias en texto y en video cuentan su primer año de relación con Facebook Live: aprendizajes, errores, objetivos, equipo técnico necesario… y los mejores ejemplos fuera y dentro de su medio.
Join us for lunch and a special episode screening of “Out of Reach” from the awarding-winning docu-series America Divided. The series focuses on inequality in America through eight episodes investigated by celebrity correspondents.
As the fate of some 11 million undocumented immigrants remains uncertain, actress America Ferrera heads to Texas, the state with the longest border and home to 1.65 million people living without papers. Ferrera, whose parents and siblings are immigrants from Honduras, understands the challenges faced by the new arrivals to the U.S. fleeing in Central America. In an episode entitled “Out of Reach,” she witnesses the special difficulties for Central American refugees in the Rio Grande Valley of Texas, where U.S. Border Patrol checkpoints inside the U.S., many miles from the border, keep undocumented people hemmed-in and place the American dream out of reach.
After the screening, there will be opportunities for dialogue with series director Solly Granatstein and episode producer Rayner Ramirez.
This session is supported by the W.K. Kellogg Foundation, the sponsor of the NAHJ Conference.
There are creators, and then there are SUPER creators. Even these influencers, whose followers amount to millions (and millions), we can’t forget that they all had to start somewhere. During this discussion, we will hear from creators who have “made it” in the sense that their hard work and efforts have allowed them to turn their passion into a career. Whether through their own personal platforms or as part of a digital network, these creators will share with us the ups and downs of their journeys and offer their advice to those who are just getting started.
-How did they got started
-Learn when they found the “secret sauce” to their content that pushed them into super success
-How do they handle the pressure to continually create content?
-What lessons have stuck with them most during their journey
-Tips and tricks to being a super creator yourself
Jon Secada- an intimate look at his career and philanthropy. Jon will also give tip to emerging artists on how to guide their career.
While American Latinos are at the center of many national conversations and are an obvious force in the digital space, Afro-Latinas are never fully seen with their whole identities. In social media, this means that they are either acknowledge as Latinas or as Afro-Descendants, not as a part of a fragment [niche] within a whole [niche] identity that cannot exist without both of the cultural elements of their identities.
This panel discussion lead by a group of Afro-Latinas influencers will touch on the issues of identity and how important it is to not only self identify as Latinas, but as Afro-Latinas to highlight the uniqueness of our experiences. By examining the diversity of work done by Afro-Latinas in the space, they will discuss the impact they have on bringing light to a population that is otherwise ignored and blended into the groups they seemingly fit into.
As a part of the conversation, panelists will highlight the real impact of Afro-Latinas in Social Media: representing with diverse stories and experiences while being powerful business women that can go from fashion, entertainment and beauty to advocacy, activism and cultural education. All of that, backed with statistics that prove Afro-Latinas are a niche that has the duality to appeal to a broader audience and truly a force to be reckoned with.
