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Tuesday, April 4
 

8:30am EDT

Understanding Your Google Analytics

You have your brand and your website but now how do you grow into a personal brand with a community? How do you know if you are posting things that people like or don’t like? Just ask Google...like always! Learn all about Google Analytics and how they are crucial in guiding your personal brand towards success.

●   What is Google Analytics?

●   Why should I care about these numbers? What do they tell me?

●   Using the numbers to adjust your business plan

●   Understanding how Google collects the analytics

●   How to set & reach goals within your Google Analytics

Speakers
avatar for Pablo M. Arocha

Pablo M. Arocha

Partner and CTO, Salvo Group
For the past 20+ years, Pablo has lived and breathed all things technology. Driven by his passion to use technology to solve business problems, he has spent time leading teams at the largest provider of hospice care in the US, an industry leading staffing company and eventually as... Read More →


Tuesday April 4, 2017 8:30am - 9:20am EDT
JW Marriott Marquis, 3rd Floor, (MET 2/3)

11:25am EDT

3 Creators Who Crushed their Branded Campaigns

Ever wonder how the “A-List” influencers do it? Their beautiful, connectable, honest ways of elevating a brand’s campaign just seems to come naturally to them. But everyone has to start and grow somewhere, right? Come hang out with this group of campaign conquers as they share their deep dark secrets on how they make it all look easy - even when it really isn’t!

●   How did they got started?

●   Learn when they found the “secret sauce” to a campaign

●   Hear how they are able to customize the same process over and over again for different campaigns

●   Ask what lessons have stuck with them most

●   Best overall tips and tricks to being a campaign conquer yourself!



Speakers
avatar for Claudia Martínez Esquivel

Claudia Martínez Esquivel

Kloquis
"Nacida en la Ciudad de México el 12 de abril de 1995, desde pequeña Claudia encontró diversión en lo "girly" y estar al tanto de las tendencias de moda que veía en las revistas de su mamá y su hermana mayor. Un día, casi por accidente, conoce Youtube y todo el mundo de las... Read More →
avatar for Jairo Orozco and Bryan Rojo

Jairo Orozco and Bryan Rojo

Mexican Gueys
Jairo and Bryan were always close growing up as cousins in a large Mexican-American family, and some of their favorite memories were laughing and entertaining each other. When social media started becoming mainstream, Jairo joined a few sites and started making original content on... Read More →
avatar for Laura Sanchez

Laura Sanchez

Beauty Vlogger & Makeup Artist, Laura Sanchez
Laura Sanchez is a professional makeup artist and beauty influencer from Bogota currently based in LA. She has collaborated with Meghan Trainor and Thalia and is a regular contributor to Univision and People En Español. Laura was recently named Beauty Vlogger of the Year at the 2016... Read More →


Tuesday April 4, 2017 11:25am - 12:15pm EDT
JW Marriott Marquis, 5th Floor, (JUNIOR A/B)

11:25am EDT

Storytelling Rules & Tricks for SnapChat and Instagram

We are in a time where things are pretty instant, quick, live and often not thought out (eek). Don’t worry, if done correctly we can use this quick, constant connection to our advantage. In this session you will learn how to create a beautiful story within your SnapChat & Instagram. A story that will be eye catching, engaging and memorable!

●   How is SnapChat is changing things?

●   Is your overall IG account or individual posts more important?

●   Creating a storyline can make scheduling easier

●   Telling a story is an easy way to keep your community coming back for more

●   How to connect social accounts as you tell the same story



Moderators
avatar for Carlos Gil

Carlos Gil

Snapchat Influencer, Carlos Gil
Carlos Gil is an Entrepreneur, Bilingual (English/Spanish) Marketing Executive, Writer and Public Speaker with a decade of experience leading social media marketing and strategy for global brands. His work has been featured by CNNMoney, Harvard Business Review, Inc. Magazine, Mashable... Read More →

Speakers
avatar for Shaun Ayala

Shaun Ayala

Snapchat Interactive Storyteller
By day, Shaun is a Marketing Manager at Best Buy, and by night he's Hispanicize's 1st ever Tecla Snapchat Storyteller Award Winner. Shaun is widely recognized for his interactive and engaging Snapchat games. He has partnered with, and created these interactive Snapchat stories for... Read More →
avatar for Andrea Espada

Andrea Espada

UFC TV host & youtube creator
Andrea Espada is a actress, tv host, content creator and social media influencer. Andrea’s influence in the Latino audience can be witnessed through her massive social media following of loyal fans and admirers. With over 3 million fans worldwide, Andrea has widely captured the... Read More →
avatar for Jesus Garcia

Jesus Garcia

Mexican Problemas
My name is Chuy, but mostly known as Mrchuy and MexicansProblemas, and I am a 20-year-old student living in the Bay Area. I create Comedy skits that reflect on an average person's life and videos that are Latino-related. I also created a Hispanic page called MexicansProblemas on instagram... Read More →
avatar for Reno Rojas

Reno Rojas

Yo empecé a los 13 años a hacer videos en la Aplicación Vine siempre, me enfoqué en hacer comedia y sobre todo en cuidar que fuera orgánica. Cuando la aplicación se hizo viral, mi contenido en redes también fue creciendo de seguidores en conjunto con otros comedy vloggers... Read More →


Tuesday April 4, 2017 11:25am - 12:15pm EDT
JW Marriott Marquis, 5th Floor, (JUNIOR C)

2:15pm EDT

Finding Your Voice to Make a Difference (Sponsored by #ParteDeLaSolution
Moderators
avatar for Melanie Mendez-Gonzales

Melanie Mendez-Gonzales

Culture and Education Blogger, QuéMeansWhat.com
San Antonio, TX * Latina Leadership * #MejorContigo Melanie creates content and shares stories on her award-winning blog, Qué Means What. She also serves as a digital media consultant for various brands and organizations.Since the start of her blogging career in 2010, she’s received... Read More →

Speakers
avatar for Felipe Arango

Felipe Arango

Activist, #ParteDeLaSolution
Felipe is currently leading #ParteDeLaSolution with a network of financial solution providers for social impact. Calvert Foundation, Kiva and the Latino Community Credit Union are leaders in offering accessible online options to Invest, Lend and Save for social good. They have... Read More →
avatar for Debbie Bookstaber

Debbie Bookstaber

President of Elem ent Associates
Debbie Bookstaber is the President of ElementAssociates.com, a digital marketing and influencer outreach agency based in Philadelphia. She also serves as the CMO of Hashtracking.com, a leading social media analytics company.Debbie has 15+ years of marketing experience and has managed... Read More →
avatar for Lorraine C. Ladish

Lorraine C. Ladish

Viva Fifty
Lorraine C. Ladish is a 21st century communicator, helping empower women to achieve their goals. She is the founder and CEO of Viva Fifty!, a bilingual community that celebrates midlife and beyond. Lorraine is a journalist, content creator, author and regular contributor to NBCNews... Read More →
avatar for Robyn Moreno

Robyn Moreno

Editorial Director, Latina
Robyn Moreno is an Emmy-nominated TV host, author, Latina lifestyle expert, and keynote speaker.As a sought after lifestyle expert, Robyn appears regularly on The Today Show, Weekend Today, the CBS Early Morning Show, The Steve Harvey Show, The Meredith Vieira Show, Fox and Friends... Read More →


Tuesday April 4, 2017 2:15pm - 3:30pm EDT
JW Marriott Marquis, 5th Floor, (JUNIOR A/B)

3:40pm EDT

How to Work with Key Travel Brands and Destinations (Presented by Israel Ministry of Tourism)

Who doesn’t want to travel? Especially if you can make money while doing so! While travel blogging is a fun and rewarding industry that allows influencers to travel the world, experience new cultures, all while making money - it takes a lot of hard work and dedication. Sadly, it’s not all “sand between your toes and a drink in your hand” type lifestyle. So, what steps do you need to take to create a successful travel blogging brand for yourself? Meet top travel influencers who will share their story and offer tips on how you can also break into the travel influencer industry.

●   How to blog on the go, mobile technology

●   Tips on creating beautiful content complete with photography and video

●   How to pitch destinations for media trips

●   Best practices of working with travel brands

●   How to get noticed by travel brands

●   Define your travel niche such as food, budget, luxury, adventure, family, and more



Moderators
Speakers
avatar for Saskia Boogman

Saskia Boogman

External Content Manager, KOA
A graduate of University of Montana’s Gallagher MBA program, Saskia comes to KOA after working in the jewelry industry. As marketing specialist at a large family owned jewelry store, she was the main point of contact between national jewelry vendors and local media outlets. In... Read More →
avatar for Kevin Broom

Kevin Broom

Director of Media Relations, Go RVing
Kevin Broom is a communications pro with two decades experience as a strategic planner, industry spokesman, speechwriter, executive ghostwriter, and crisis communications expert. He leads the media outreach efforts of RVIA and the RV industry’s Go RVing marketing communications... Read More →
DS

Dana Shemesh

Marketing Director, Israel Ministry of Tourism
avatar for Arturo Varela

Arturo Varela

Media Relations Manager, Visit Philadelphia


Tuesday April 4, 2017 3:40pm - 4:30pm EDT
JW Marriott Marquis, 5th Floor, (JUNIOR A/B)

3:40pm EDT

Optimize, Optimize, Optimize: 10 Big SEO

There is no point in working all that time on a post if only a portion of your intended community even sees it. Building the best “stage” for your post to reach well beyond your intended audience, starts with 3 letters...SEO. In this session you will learn the tricks of the trade when it comes to understanding SEO and how it can work for you rather than against you! You worked hard on your content, why not show it to everyone!

●   What is SEO? What does it mean?

●   How to understand where you are on “the list”

●   Creating a stage for your content to be seen

●   How to build with your SEO growth



Speakers
avatar for Sebastian Aroca

Sebastian Aroca

Founder and CEO, Hispanic Market Advisors
Mr. Aroca co-founded Hispanic Market Advisors℠ with over 12 years of experience in Hispanic marketing began in 2007 with English to Spanish translations and Latino SEO services in Miami, including Spanish SEO. With a simple desire to grow a niche market by helping brands and small... Read More →
avatar for Debbie Bookstaber

Debbie Bookstaber

President of Elem ent Associates
Debbie Bookstaber is the President of ElementAssociates.com, a digital marketing and influencer outreach agency based in Philadelphia. She also serves as the CMO of Hashtracking.com, a leading social media analytics company.Debbie has 15+ years of marketing experience and has managed... Read More →
avatar for Jason Walker

Jason Walker

Director, Products, savings.com
I am the Director of Products at Savings.com. What does that mean exactly? My job is to design tools that allow bloggers to easily and conveniently monetize their websites with Savings.com content. I work with all of the programs under the Savings Blogger Network, including our wonderful... Read More →


Tuesday April 4, 2017 3:40pm - 4:30pm EDT
JW Marriott Marquis, 5th Floor, (JUNIOR C)

4:40pm EDT

DesignSpark: Designing Creatives
Speakers
avatar for Dariela Cruz

Dariela Cruz

DariDesign Studio
Dariela is an established graphic designer, photographer and blogger based in San Diego, California. After working in corporate environments in Venezuela, Mexico and Los Angeles for 15 years, Dariela co-founded “Dari Design Studio” with her sister Dariana, a full house design... Read More →


Tuesday April 4, 2017 4:40pm - 5:30pm EDT
JW Marriott Marquis, 5th Floor, (JUNIOR A/B)
 
Wednesday, April 5
 

8:30am EDT

The Ugly Side of Social Media: How To Handle Trolls and Haters

Social media has this funny way of being the best and worst parts of our lives. Imitation is the highest form of flattery - but what about trolls and haters who are mocking us? There is a downside to every business but ours includes low blows and hard hitting comments, for everyone to see. Join us as we support each other in learning ways to let the haters go and the good times roll!

●   When comments turn into insults

●   How to keep communicating with those who respect you and your brand

●   Engaging with the trolls only gives them what they wanted

●   How to handle those who try and bring the post down

●   How to keep social media as a positive in your life



Speakers
avatar for Eddie Garcia

Eddie Garcia

OMG, it's Eddie G!
Eddie “Eddie G!” Garcia is a fast-rising Internet video personality and entrepreneur who began his “OMG, it’s Eddie G!” comedy channel on YouTube in January 2013. In 2016, he exploded in popularity thanks to a string of wildly popular viral videos that helped propel him... Read More →
avatar for Laura Termini

Laura Termini

Chicanol
TV Personality, Actress, Producer & Mediapreneur, with over 30 years of experience across media: television, radio, print and digital.  Spokesperson and Brand Ambassador. Board Certified Health/Beauty Counselor AADP Founder of multi awarded bilingual site NaturalOrgánicaLati... Read More →


Wednesday April 5, 2017 8:30am - 9:20am EDT
JW Marriott Marquis, 5th Floor, (JUNIOR C)

11:35am EDT

Small Biz Entrepreneurship: How to do it Smart (presented by State Farm)

Know the risks and how to protect you, your business and ideas. From replacing a lost or stolen laptop with all your contents to driving several miles for a gig, or losing internet connectivity because of a major weather incident. Have you sent a “cease and desist” letter for the unauthorized use of your content or materials or received one? Conducting business as a blogger or social media guru has its risks. But you don’t have to face those risks alone or be unprepared.

 

The panel’s goal is to educate you on how to detect, be prepared and face the risks affecting the small business entrepreneurs; and to find out where to turn for help and protection. Insurance is just a part of the conversation. The panel will highlight the exposure, possible outcomes and preventive measures to have in place when starting or conducting your business.  The conversation will include perspectives from experts and business owners like you!

 

 


Moderators
avatar for Andrea Minski

Andrea Minski

Founder and Creator, Palosanto Media LLC and MujerBalance.com
Andrea Minski is the founder of the digital platform Mujer Balance and the host of the home improvement show “SOS: Salva Mi Casa”, which airs Saturdays at 12 noon ET on Telemundo. Part home improvement show, part real life entertainment, the show focuses on Latino homeowners in need of a modest improvement to their home that will make a big... Read More →

Speakers
avatar for Suzanne Batlle

Suzanne Batlle

Owner, Azucar Ice Cream
"If nothing ever changed, there'd be no butterflies." I would like to think that the concept and invention of Azucar Ice Cream Company came from my passion for ice cream and my grandmother's ability to create great flavors. In reality, it came from having to reinvent my career and... Read More →
avatar for Rod Van dyke

Rod Van dyke

Small Business Protection Expert, State Farm
Rod Van Dyke has been working for State Farm Insurance for over 23 years. He has an extensive background in Personal and Commercial Lines Insurance.  Rod currently works with State Farm agents coaching them on how to succeed in the Small Business Market.  Rod is also a small business... Read More →
avatar for Elianne Gonzalez

Elianne Gonzalez

Spanish-Language Media Relations And National Spanish Spokesperson, Insurance Information Institute
Elianne González’s primary role at the Insurance Information Institute (I.I.I.), is promoting the non-profit organization’s mission of improving the public’s understanding of insurance – what it is and how it works, specifically addressing Hispanic consumers and media. For... Read More →


Wednesday April 5, 2017 11:35am - 12:25pm EDT
JW Marriott Marquis, 5th Floor, (JUNIOR A/B)

2:05pm EDT

Drone Video Training
Speakers
avatar for Pablo Cozzaglio

Pablo Cozzaglio

videojournalist & documentary filmmaker, AFP, Univision, others
Pablo Cozzaglio is an experienced videojournalist, photojournalist and editor who is passionate about visual storytelling. His work in Latin America has taken him to remote jungles, glaciers, volcanoes and also cities to document protests and the aftermath of natural disasters such... Read More →


Wednesday April 5, 2017 2:05pm - 3:25pm EDT
JW Marriott Marquis, 5th Floor, (PLAZA 2)

2:05pm EDT

ENTREPRENEUR DOUBLE-SESSION: PT. 1 Overcoming Fear to Live the Life You Want, Pt. 2 Evolving Your Brand

20 years ago “bloggers” were essentially people who were okay with their journals being public. I don’t think anyone would have thought those online journals could turn into a profession, nevermind one that could evolve into more than just a blog of your opinion. Nowadays we see influencers who started as a blogger and have evolved into community leaders, public speakers, published authors, TV personalities and more! We are in a great time for the marketing industry, it includes “homegrown” brands that started as one thing and grew into something much much more! Join us for the next two hours while a group of evolved influencers share their insights on how you can reach new brand levels that you never even imagined!  

●   Setting up your brand for growth - making sure you are ready for anything that might come your way

●   Ever thought about writing a book?

●   If you’re comfortable in front of the camera, what about of TV time?

●   Monetary income is what fuels/pays for brand growth, why not have multiple avenues of income?

●   Learn from those who have already reached these goals and more!



Moderators
avatar for Cameka Smith

Cameka Smith

Speaker, trainer and award-winning entrepreneur - these are just a few words that describe Cameka Smith, Founder of The BOSS Network, a community of professional and entrepreneurial women who support each other through conversation, online engagement and event-based networking. Working... Read More →

Speakers
avatar for Lorraine C. Ladish

Lorraine C. Ladish

Viva Fifty
Lorraine C. Ladish is a 21st century communicator, helping empower women to achieve their goals. She is the founder and CEO of Viva Fifty!, a bilingual community that celebrates midlife and beyond. Lorraine is a journalist, content creator, author and regular contributor to NBCNews... Read More →
avatar for Lynn Ponder

Lynn Ponder

CEO, Formerly Web City Girls
Lynn Ponder passionate, tenacious, resilient.Lynn is a social media specialist, content creator and producer digital entrepreneur.Branded as the queen of reinvention through her leadership of Películas Ponder, WebCityGirls, #UnstoppableLATINAS to the 2018 launch of Experiential Collective... Read More →
avatar for Alejandro Gonzalez and Maikel Rodriguez

Alejandro Gonzalez and Maikel Rodriguez

Los Pichy Boys
Humor transcends cultures. That’s not to say the same joke is funny everywhere, but if it comes from the minds of Alejandro Gonzalez and Maikel Rodriguez, chances are it’s going to be humorous. Los Pichy Boys, the two Cuban jokesters, got their start in 2007 with just a few videos... Read More →
avatar for Connie Tang

Connie Tang

CEO, Princess House
Executive Leader with proven, hands-on skills and experience in business development, international expansion, ethnic market penetration strategies and change management. Adept at opportunity assessment and motivational leadership for internal and external stakeholders. Easily navigates... Read More →


Wednesday April 5, 2017 2:05pm - 3:25pm EDT
JW Marriott Marquis, 5th Floor, (JUNIOR A/B)

4:50pm EDT

Anatomy of a Killer Viral Video

When you think of the fastest way of brand awareness do you think of viral videos? The next question should be - how? This is the session for you! Viral videos are not just a quick video of something funny, they have many levels bringing them to viral status. Without each piece to the viral puzzle all you end up with is a good post. In the next two hours you will learn what the background process is to creating a viral video and how to be ready for it!

●   What are the musts before filming?

●   Is it 100% in the video or does the post play a part too?

●   Tips on lighting and enhancing your surroundings for your a viral video

●   What equipment/products support you best



Speakers
avatar for Eddie Garcia

Eddie Garcia

OMG, it's Eddie G!
Eddie “Eddie G!” Garcia is a fast-rising Internet video personality and entrepreneur who began his “OMG, it’s Eddie G!” comedy channel on YouTube in January 2013. In 2016, he exploded in popularity thanks to a string of wildly popular viral videos that helped propel him... Read More →
avatar for María Sierra and Álvaro Hernández

María Sierra and Álvaro Hernández

La Cooquette
María and Álvaro are the team behind the food and travel YouTube channel La Cooquette, where they celebrate food and the many culinary traditions of the world. Speaking to an overall audience of over 150,000 followers, La Cooquette’s video repertoire includes fun and creative recipe videos, as well as in-depth and entertaining food documentaries shot across di... Read More →
avatar for Ana Sarelly

Ana Sarelly

Tipsygoat
Yo soy Anna Sarelly Cornejo A.K.A. beuaty vlogger, futura diseñadora industrial, amante de la moda, emprendedora, actriz frustrada y amante de los perros. Se podría decir que soy una “todologa”. También soy orgullosa spanglish speaker de 20 años de edad, nacida en Tijuana... Read More →


Wednesday April 5, 2017 4:50pm - 5:40pm EDT
JW Marriott Marquis, 3rd Floor, (MET 4)
 
Thursday, April 6
 

9:40am EDT

“Living Your Best Life at Any Age”– Presented by AARP
Whether you are a part of the Millennial, Gen X or Baby Boomer generation, this session brings a panel of influencers to participate in a discussion on Salud (health), Dinero (financial resilience) y Amor (personal fulfillment). Panelists will share their expertise and insights on achieving balance regardless of life stage. Inspired by the philosophy—that by doing more for yourself you can do more for your loved ones—attendees will receive tips and advice on how to succeed in the three key areas of life.

Moderators
avatar for Maria Marín

Maria Marín

International motivational speaker, national newspaper columnist, author, and radio program host. Her wealth of expertise in the art of negotiating makes her the only Latina teaching the topic worldwide.

Speakers
avatar for Lynn Ponder

Lynn Ponder

CEO, Formerly Web City Girls
Lynn Ponder passionate, tenacious, resilient.Lynn is a social media specialist, content creator and producer digital entrepreneur.Branded as the queen of reinvention through her leadership of Películas Ponder, WebCityGirls, #UnstoppableLATINAS to the 2018 launch of Experiential Collective... Read More →
avatar for Marco Antonio Regil

Marco Antonio Regil

Renowned TV personality, public speaker and activist. As the host of the Spanish version of Family Feud, The Price is Right, and Mexico’s hit show, Generation Gap (Recuerda y Gana), Regil is a constant fixture in Hispanic households. He has participated in numerous forums across... Read More →
avatar for Maria Elena Salinas

Maria Elena Salinas

Peabody award-winning anchor, María Elena Salinas, who is described as the “Voice of Hispanic America” by the New York Times is one of the most recognized and influential journalists in the United States.  Salinas began her journalistic career in television as a reporter, anchor... Read More →


Thursday April 6, 2017 9:40am - 11:00am EDT
JW Marriott Marquis, 5th Floor, (JUNIOR A/B)

11:20am EDT

Meet the GenZ Video Stars

Get your autograph books out - you are about to meet the GenZ STARS! Do you ever feel like everyone is doing the same thing and not really stepping outside the box? Well look no further we are honored to have the GenZ team here to show us a new box to step out of! Although they are young they have built a brand that is force to be reckoned with! This is one of the great things within our business, no matter your background or age we are able to learn from everyone!

●   Ask them how they got to this level in such a short amount of time

●   Where do you see things going in 2017?

●   How do you stay ahead of the curve?

●   Learn from their innovative ideas that keep them well beyond their years



Speakers
avatar for Jesus Garcia

Jesus Garcia

Mexican Problemas
My name is Chuy, but mostly known as Mrchuy and MexicansProblemas, and I am a 20-year-old student living in the Bay Area. I create Comedy skits that reflect on an average person's life and videos that are Latino-related. I also created a Hispanic page called MexicansProblemas on instagram... Read More →
avatar for Mario Selman

Mario Selman

Gen Z video creators
Chilean native, Mario Selman is a 17-year-old influencer with a strong background in music and has gathered over 4 million followers across various platforms. Mario began his entertainment career by broadcasting on the live streaming app, YouNow, and has since become a top performer... Read More →
avatar for Cat Selman

Cat Selman

Gen Z video creators
Chilean native, Cat Selman is a 15-year-old influencer with over 1.5 million followers across various platforms. Cat found her biggest success on Musical.ly where she has more than 900,000 fans who enjoy her funny musical.ly’s. She enjoys having real-time conversations with her... Read More →


Thursday April 6, 2017 11:20am - 12:10pm EDT
JW Marriott Marquis, 5th Floor, (JUNIOR A/B)

11:20am EDT

Understanding Business Manager: Boosting for Facebook and Instagram

Social media is supposed to work for you and your brand, not the other way around. The new Business Manager is there to keep your Facebook and Instagram on track. This is where you can make sure you are getting the most out of them. We all know that there is money out there, for worthy influencers, and sometimes it comes down to your Facebook and Instagram presence for a partnership decision. This session will help you understand what potential your Facebook and Instagram have under the management of Business Manager.

●   Are you wasting time trying to juggle your social media accounts?

●   What if the answer is already built and waiting for you to use it?

●   Having more than one person working on things can free up your creative time for other things

●   Keeping your social media foundation strong will keep your presence “brand ready”



Speakers
avatar for Pablo M. Arocha

Pablo M. Arocha

Partner and CTO, Salvo Group
For the past 20+ years, Pablo has lived and breathed all things technology. Driven by his passion to use technology to solve business problems, he has spent time leading teams at the largest provider of hospice care in the US, an industry leading staffing company and eventually as... Read More →


Thursday April 6, 2017 11:20am - 12:10pm EDT
JW Marriott Marquis, 3rd Floor, (MET 4)

2:00pm EDT

The Creators Panel: A Conversation with the Super Creators

There are creators, and then there are SUPER creators. Even these influencers, whose followers amount to millions (and millions), we can’t forget that they all had to start somewhere. During this discussion, we will hear from creators who have “made it” in the sense that their hard work and efforts have allowed them to turn their passion into a career. Whether through their own personal platforms or as part of a digital network, these creators will share with us the ups and downs of their journeys and offer their advice to those who are just getting started.

-How did they got started

-Learn when they found the “secret sauce” to their content that pushed them into super success

-How do they handle the pressure to continually create content? 

-What lessons have stuck with them most during their journey 

-Tips and tricks to being a super creator yourself



Moderators
avatar for Amanda Taylor

Amanda Taylor

Amanda La Gringa
With over 1,000 hours of red carpet coverage, millions of video views, more than 150 brand integrations, and over 10K engaged Hispanic fans in social media, Amanda La Gringa has become a social media empress in her own right. Amanda fully understands the mindset, and need for digital... Read More →

Speakers
avatar for Jenny Lorenzo

Jenny Lorenzo

Video Producer, We Are Mitú
Jenny Lorenzo is a Cuban-American actor/producer, born and raised in Miami, FL, who is known for her work on the Aggressive Comix channel, BuzzFeed's Pero Like and now We Are Mitú. In 2014, she was awarded "Best Internet Personality" at The Geekie Awards and "Best Vlog" and "Best... Read More →
avatar for Maya Murillo

Maya Murillo

Pero Like
At the age of 16, Maya Murillo started her blog, MayaintheMoment.com which featured crafts, skits and ukulele covers. She established a following through her quirky, 6-second videos on Vine and customized love songs on YouTube and is now a Jr. video producer at Buzzfeed's Latinx channel, Pero... Read More →
RD

Ricardo Daniel Ortiz

aka WereverWero
avatar for Salice Rose

Salice Rose

With over over 4.4 million followers on Instagram, the 22 year old bilingual Peruvian/American comedian influencer, Salice Rose, was born in Lancaster California and has always held a strong ambition to make others smile which catapulted her to be in front of the camera. In her own... Read More →
avatar for Carlos Velasquez

Carlos Velasquez

Pero Like
Curly Velasquez is a Los Angeles-based artist who celebrates all things brown and beautiful. He began his career in fashion working for celebrity photographer David LaChapelle and design icon Jeremy Scott before starting his own line. By the age of 25, he was celebrated as one of... Read More →


Thursday April 6, 2017 2:00pm - 3:00pm EDT
JW Marriott Marquis, 3rd Floor, (MUSIC LOUNGE)

2:10pm EDT

It Takes two: Starting a business with a partner
Speakers
avatar for Lorena Garcia and Sakura Cosidine

Lorena Garcia and Sakura Cosidine

Las Bloguettes
Lorena has an MBA in finance and has always been an entrepreneur at heart. She first realized her love for business and entrepreneurship while starting a real estate investment fund. She later discovered her passion for technology & the digital industry and left to pursue a career... Read More →


Thursday April 6, 2017 2:10pm - 3:20pm EDT
JW Marriott Marquis, 5th Floor, (JUNIOR A/B)

3:30pm EDT

Afro-Latinas in Social Media: A Conversation on Identity, Influence & Impact

While American Latinos are at the center of many national conversations and are an obvious force in the digital space, Afro-Latinas are never fully seen with their whole identities. In social media, this means that they are either acknowledge as Latinas or as Afro-Descendants, not as a part of a fragment [niche] within a whole [niche] identity that cannot exist without both of the cultural elements of their identities.

This panel discussion lead by a group of Afro-Latinas influencers will touch on the issues of identity and how important it is to not only self identify as Latinas, but as Afro-Latinas to highlight the uniqueness of our experiences. By examining the diversity of work done by Afro-Latinas in the space, they will discuss the impact they have on bringing light to a population that is otherwise ignored and blended into the groups they seemingly fit into.

 As a part of the conversation, panelists will highlight the real impact of Afro-Latinas in Social Media: representing with diverse stories and experiences while being powerful business women that can go from fashion, entertainment and beauty to advocacy, activism and cultural education. All of that, backed with statistics that prove Afro-Latinas are a niche that has the duality to appeal to a broader audience and truly a force to be reckoned with.


Speakers
avatar for Daily Baez

Daily Baez

DailyCurlz
When it comes to being an Afro-Latina, Daily has faced first hand, the challenges of being Black, Latina, and an immigrant. Afro-Latina was a word Daily never heard of before and was introduced to her when she joined social media. As Daily explored a different world in the United... Read More →
avatar for Bren Herrera

Bren Herrera

Flanboyant Eats
Bren Herrera is multifaceted artist working in the culinary, fashion and music industries. Being driven in so many directions and having deep rooted passion for the arts, Bren explored the path to prominence in all three genres. As the owner and editor of Flanboyant Eats™, a culinary... Read More →
avatar for Rocio Mora

Rocio Mora

Content creator and social media influencer, Risas Rizos
Rocio Mora is the content creator and digital influencer behind RisasRizos. Her YouTube channel highlights the importance of embracing naturally curly hair and focuses on proper curl care for multiple generations. Her bilingual platforms have gained rapid recognition and reached more... Read More →
avatar for Dania Peguero

Dania Peguero

Dania Peguero, LMSW, Ed.S., Social Worker, Blogger, Body Image Activist, and Author is Co-Founder of the Black Latina Negra Bella campaign. She was born in the Dominican Republic and raised in the Northeast. Ms. Peguero identifies as an Afro-Dominicana. Dania is a professional bilingual... Read More →
avatar for Sili Recio

Sili Recio

My Mamihood
Sili Recio is the Afro Dominican and chief executive Mami behind My Mamihood. An activist in her own right, Sili is the founder of "Our Digital Disruption" O.D.D was created after the November 8th election as a reaction to agencies, brands, and influencers who refuse to invest in... Read More →
avatar for Dania Santana

Dania Santana

Embracing Diversity
As a multiculturalism, diversity and inclusion expert, who raises cultural awareness to create social change, Dania helps parents and children understand and embrace multiculturalism and diversity as a way of creating a peaceful and harmonious society without having to give up their... Read More →


Thursday April 6, 2017 3:30pm - 4:30pm EDT
JW Marriott Marquis, 3rd Floor, (MET 4)

3:30pm EDT

Improving User Engagement in Today's Mobile and Social World
In a world where information is everywhere, being able to pinpoint exactly what your users are looking for and providing it to them in a way that grabs their attention can be very challenging. But rest assured, by understanding what to look for and how to present it back you can significantly improve your ability to be found and ultimately improve your user engagement. Join us, and discover how Google provides the tools you need to make these connections and excel in this new world of the mobile and social web.

Speakers
avatar for Tim Buckley

Tim Buckley

Partner Development Executive, Google
Tim is a Partner Development Executive focusing on building partnerships with North America's top digital publishers. His primary focus is helping publishers deploy an effective programmatic advertising strategy. Prior to joining Google, Tim was Digital Advertising Consultant for... Read More →


Thursday April 6, 2017 3:30pm - 4:30pm EDT
JW Marriott Marquis, 5th Floor, (JUNIOR A/B)