Three of the leading social media influencers, Gaby Natale, Lorraine C. Ladish and Martín Llorens join forces in this keynote to share their experience and their personal keys to success based on their forthcoming books..
During their presentations, Lorraine C. Ladish addresses how to overcome age-related myths and how to leverage your weaknesses and turn them into assets, the principle of her book Tu mejor edad (Your Best Age); Gaby Natale explains how to get from where you are to where you want to be, using the principles she learned through 10 years of interviewing overachievers, something she outlines in her book El círculo virtuoso (The Virtuous Circle); and Martín Llorens covers the spiritual aspects of leading a more purposeful life, the subject of his new book, Con tu permiso, quiérete (With Your Permission, Love Yourself).
You have built your personal brand, started making brand connections and now you want to be one of the brands VIP influencers. This session will teach you how, no matter what your niche is! Everyday there are new brands joining the influencer marketing world but until you have discovered your own creative way to stand out, as one of the brand’s top influencers, you are just another quick post or two for them.
● How to creatively work with brands no matter what niche you are
● Tips on making a long lasting impression with a brand
● Staying at the top of the brand’s influencer list can create consistent income
● How to stand out - for all the right reasons!
You're an influencer with a fanbase! Now what? Meetups are the best way to connect with your subscribers, readers, fans and friends to build community and give back to your audience. Make real life connections offline with those who believe in your platform and have supported you in a way that has attributed to the growth of your brand! With backgrounds in marketing, both Rocio of "RisasRizos" and Ada of "AllThingsAda" have put together events in several cities and have 5 crucial tips to make any meet up successful. Some of the things attendees will learn are:
What is most important in your Event Media Kit to appeal to brands
How to effectively pitch to brands in order to obtain sponsorships
Event announcement strategies to attract your audience to your meetup
Most important logistics: sample itineraries for a smooth yet engaging meet up event
How to followup with post event deliverables and recap kits to ensure brand relationships remain afloat
Are you ready to be in front of a camera? Do you feel comfortable telling the “world” about you and your brand? When you are being asked these type questions you know you have reached a new level of success (congrats!) where your community is ready to see you on TV. This session will help you get ready for your “lights, camera, ACTION” moment!
● Tips on how to pitch yourself to morning shows & broadcast tv
● Feeling confident and ready for the camera
● Engaging the audience
● How to be memorable- for all the right reasons!
When you sit back and imagine your “Instagram Perfect” pictures and then look at your latest photo session are things not matching up? Thankfully, you’re not the only one out there! Join us as we take a -photo- walk through Wynwood Arts District. You will be able to learn first hand how to really capture great camera phone images and bring them to life through your Instagram post. Just because you take Instagram pictures doesn’t mean they aren’t worthy of being in a photo gallery!
● How to take, even better than, Instagram worthy pictures
● What lighting to use and when
● Bringing out your phone’s photography potential
● Instagram tips from the professionals
Videos, videos, videos - If you haven’t already noticed, videos are the way to go for everything! Maybe you realize it’s the next level in your success but you aren’t quite sure how to deliver the best video for your edible works of art. After these two hours you will walk out feeling like you can take videos of your next drive thru order and have a million views!
● How to create the best filming environment
● Complete coverage of the correct angles and how to use them to your advantage
● Top tips on lighting and enhancing your surroundings for your benefit
● What equipment/products support you best
● Best overall practices for short-form food videos
Your Facebook and Twitter feeds are probably starting to be taken over by live video. At a time where live video is becoming the new normal content creators and influencers need to understand the basics and learn to take their live videos to the next level. Cathy Hackl, one of the most respected and influential women in live video and VR and Ingrid Macher (insert additional copy here) will teach this workshop. They will go through the basics, as well as share equipment that attendees can try out and will demo different technologies that allow creators to go live with better production quality. This is a hands-on workshop that requires attendees to bring their phones and be ready to go live. We will also go live to social media using 360 degree video cameras. Some of the things attendees will learn are:
The latest news and trends in the live video space.
How to go live and maximize that content.
What are the tools they can use to make their live videos better (for any budget).
Will demo live technologies that help live look even better.
Will learn about other live video platforms.
Real life use cases that spelled success for brands and content creators
Confidence is key! Yet sometimes our passion and personality are hard to portray without seeming obsessive and clingy, even in short fun videos. The creative process behind a video isn’t for the viewers to see but without a strong storyboard your viewers will end up lost and confused on why they pushed play, which is never what you want. This session will walk you through the process of finding your voice to knowing your community is hearing, connecting and left wanting more!
● How to find your confident and strong “camera voice”
● Step by step process for creating a successful storyboard
● How to edit and enhance to ensure a clean, cohesive and connectable video
● Expert tips on how to showcase YOU no matter how short the video is
Within the online marketing world there is an ever growing group of influencers who seem to know just how to demand a presence -drum roll please- Fashion/Beauty influencers! These influencers are a strong foundation (yes the pun was intended) for changing how influencers reach, connect and engage their fans. For the next two hours be surrounded by fellow beauties who want to spread their magic to the world.
● Tips and tricks on how to always be successful in such a powerful group of influencers
● Help with shooting videos and how to make them work for you
● What equipment/products do the professionals swear by?
● Supporting ways to stay genuine to your style but still reach new levels of success
You know your recipes are award winning and you have a growing engaging audience but for some reason you aren’t getting that “mouth watering” feeling from your pictures. You know your edible works of art are worth more attention than they are getting. We are here to help - in this session you will learn the ins and outs of capturing those images you dream of! An image speaks a thousand words, make sure yours is telling your community what’s for dinner.
● How to capture the best food images
● Tips on how to style your surroundings to support the recipe
● Creating the best lighting for images of you prepping, cooking and plating your edible works of art
● Expert secrets on how to keep your community coming back just to “oohh” and “aahh” over your food pictures
Did you know that Snapchat is the fastest growing social network? With 200 million users and 10 billion daily video views, Snapchat is one of the fastest growing and most engaged social platforms. In this session, social media strategist Carlos Gil will show you how to get started on Snapchat for business, including strategies for building your following, examples of notable brands using the platform, why re-purposing Snapchat content across other platforms is important and actionable steps for creating micro-content for short form storytelling. You will walk away from this session with actionable insights which will help gain up to 25% higher engagement per post on Snapchat over other social networks as well as an understanding of converting Snapchat views to website traffic and sales.
