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DiMe Summit [clear filter]
Monday, April 3
 

8:00am EDT

DiMe Summit
Monday April 3, 2017 8:00am - 8:30am EDT
Rubell Family Collection

8:30am EDT

Check-In/Breakfast/Expo
Monday April 3, 2017 8:30am - 9:30am EDT
Rubell Family Collection

9:45am EDT

Harnessing Your Strengths To Build Your Digital Brand

Three of the leading social media influencers, Gaby Natale, Lorraine C. Ladish and Martín Llorens join forces in this keynote to share their experience and their personal keys to success based on their forthcoming books.. 

During their presentations, Lorraine C. Ladish addresses how to overcome age-related myths and how to leverage your weaknesses and turn them into assets, the principle of her book Tu mejor edad (Your Best Age); Gaby Natale explains how to get from where you are to where you want to be, using the principles she learned through 10 years of interviewing overachievers, something she outlines in her book El círculo virtuoso (The Virtuous Circle); and Martín Llorens covers the spiritual aspects of leading a more purposeful life, the subject of his new book, Con tu permiso, quiérete (With Your Permission, Love Yourself).


Speakers
avatar for Lorraine C. Ladish

Lorraine C. Ladish

Viva Fifty
Lorraine C. Ladish is a 21st century communicator, helping empower women to achieve their goals. She is the founder and CEO of Viva Fifty!, a bilingual community that celebrates midlife and beyond. Lorraine is a journalist, content creator, author and regular contributor to NBCNews... Read More →
avatar for Martin Llorens

Martin Llorens

Award-winning author, International TV Personality, Motivational Speaker and Lifestyle & Beauty Expert
Award-winning author with over 20 years experience inspiring the U.S. Hispanic and LatAm community with the necessary tools to dress for success, improve their self-esteem, and live the life on their dreams. As a national spokesperson for internationally known brand names in the fashion... Read More →
avatar for Gaby Natale

Gaby Natale

EMMY-award winner media personality, entrepreneur and influencer, SuperLatina
Gaby Natale is a multiple EMMY-award winner media personality, entrepreneur and influencer. She is the executive producer and host of the TV show SuperLatina that airs nationwide in PBS en español (VmeTV). Gaby Natale is one of the few women in the entertainment industry who owns not only the rights to her TV show but also a television studio. This unique situation has allowed her to combine her passion for media and her entrepreneurial... Read More →


Monday April 3, 2017 9:45am - 10:15am EDT
Rubell Family Collection

10:20am EDT

#MyBoldMoment Latina Empowerment Panel
Speakers
avatar for Maria Celeste

Maria Celeste

Presentadora "Al Rojo Vivo", Telemundo/NBC
María Celeste es la presentadora y jefa editorial de “Al Rojo Vivo con María Celeste”, la revista noticiosa más comentada de la televisión hispana, producida por Telemundo/NBC.


Monday April 3, 2017 10:20am - 10:50am EDT
Rubell Family Collection

11:05am EDT

Branded Storytelling - the Creative Way

You have built your personal brand, started making brand connections and now you want to be one of the brands VIP influencers. This session will teach you how, no matter what your niche is! Everyday there are new brands joining the influencer marketing world but until you have discovered your own creative way to stand out, as one of the brand’s top influencers, you are just another quick post or two for them.

●   How to creatively work with brands no matter what niche you are

●   Tips on making a long lasting impression with a brand

●   Staying at the top of the brand’s influencer list can create consistent income

●   How to stand out - for all the right reasons!



Speakers
avatar for Kathy Cano-Murillo

Kathy Cano-Murillo

Author and Artist, Crafty Chica
Kathy Cano-Murillo is an author, artist & founder of the award-winning site, CraftyChica.com. She loves to spread the gospel of glitter – literally through her DIY projects and figuratively through her speeches, workshops, books, and essays. A former reporter for The Arizona Republic... Read More →


Monday April 3, 2017 11:05am - 12:00pm EDT
Rubell Family Collection

11:05am EDT

Online to IRL: Top 5 Must Haves to Hold a Successful Meetup

You're an influencer with a fanbase! Now what? Meetups are the best way to connect with your subscribers, readers, fans and friends to build community and give back to your audience. Make real life connections offline with those who believe in your platform and have supported you in a way that has attributed to the growth of your brand! With backgrounds in marketing, both Rocio of "RisasRizos" and Ada of "AllThingsAda" have put together events in several cities and have 5 crucial tips to make any meet up successful. Some of the things attendees will learn are:

  • What is most important in your Event Media Kit to appeal to brands

  • How to effectively pitch to brands in order to obtain sponsorships

  • Event announcement strategies to attract your audience to your meetup

  • Most important logistics: sample itineraries for a smooth yet engaging meet up event

  • How to followup with post event deliverables and recap kits to ensure brand relationships remain afloat


Speakers
avatar for Rocio Mora

Rocio Mora

Content creator and social media influencer, Risas Rizos
Rocio Mora is the content creator and digital influencer behind RisasRizos. Her YouTube channel highlights the importance of embracing naturally curly hair and focuses on proper curl care for multiple generations. Her bilingual platforms have gained rapid recognition and reached more... Read More →
avatar for Aida Rojas

Aida Rojas

Gypsy in the City
A first generation graduate with a degree in Public Relations and Advertising, Ada Rojas is truly a creative powerhouse. As an online content creator and influencer, her passion for multicultural marketing and building relationships has allowed her to collaborate with beauty giants... Read More →


Monday April 3, 2017 11:05am - 12:00pm EDT
Rubell Family Collection

11:05am EDT

From Blog to Broadcast TV

Are you ready to be in front of a camera? Do you feel comfortable telling the “world” about you and your brand? When you are being asked these type questions you know you have reached a new level of success (congrats!) where your community is ready to see you on TV. This session will help you get ready for your “lights, camera, ACTION” moment!

●   Tips on how to pitch yourself to morning shows & broadcast tv

●   Feeling confident and ready for the camera

●   Engaging the audience

●   How to be memorable- for all the right reasons!



Speakers
avatar for Lilliana Vazquez

Lilliana Vazquez

The LV Guide
Lilliana Vazquez is a multi-media powerhouse making waves on screen and online with her hallmark brand of personality, accessibility and expertise. Her approachable attitude and enviable style have made her one of the most in-demand hosts and experts in the country. As the founder... Read More →


Monday April 3, 2017 11:05am - 1:00pm EDT
Rubell Family Collection

11:05am EDT

Phoneography: Wynwood Arts District Photo Walk

When you sit back and imagine your “Instagram Perfect” pictures and then look at your latest photo session are things not matching up? Thankfully, you’re not the only one out there! Join us as we take a -photo- walk through Wynwood Arts District. You will be able to learn first hand how to really capture great camera phone images and bring them to life through your Instagram post. Just because you take Instagram pictures doesn’t mean they aren’t worthy of being in a photo gallery!

●   How to take, even better than, Instagram worthy pictures

●   What lighting to use and when

●   Bringing out your phone’s photography potential

●   Instagram tips from the professionals



Speakers
avatar for Dariela Cruz

Dariela Cruz

DariDesign Studio
Dariela is an established graphic designer, photographer and blogger based in San Diego, California. After working in corporate environments in Venezuela, Mexico and Los Angeles for 15 years, Dariela co-founded “Dari Design Studio” with her sister Dariana, a full house design... Read More →
avatar for Alicia Saavedra

Alicia Saavedra

Alicia SF
Alicia Saavedra is a Mexican Blogger based in Tijuana and San Diego. She studied International Business but discovered that fashion is her real passion. Alicia began her blog 2 years ago in the hope to inspire her followers to seek their inner fashion sense.
avatar for Divani Vasil

Divani Vasil

Divanidosa
Divani Vasil, Mexican influencer based in Tijuana / San Diego, shares her passion for fashion and beauty one post at a time. She has worked with multiple global brands such as Cover Girl, Olay, and Forever 21 among others. Divani is always trying to inspire other girls with affordable... Read More →


Monday April 3, 2017 11:05am - 1:00pm EDT
Rubell Family Collection

11:05am EDT

Que Tasty! Create Snackable Food Videos

Videos, videos, videos - If you haven’t already noticed, videos are the way to go for everything! Maybe you realize it’s the next level in your success but you aren’t quite sure how to deliver the best video for your edible works of art. After these two hours you will walk out feeling like you can take videos of your next drive thru order and have a million views!

●   How to create the best filming environment

●   Complete coverage of the correct angles and how to use them to your advantage

●   Top tips on lighting and enhancing your surroundings for your benefit

●   What equipment/products support you best

●   Best overall practices for short-form food videos

Speakers
avatar for Gustavo Gutierrez

Gustavo Gutierrez

A Vivir LA
www.avivirla.com Coach de Salud y Bloguero Latino en temas que t ayudaran a llevar un estilo de vida pleno y feliz. Perdi 30 lbs. y quiero ayudarte a ti.
avatar for Yovana Mendoza

Yovana Mendoza

Rawvana
Yovana Mendoza is founder of the Rawvana Community content creator that promotes a healthy lifestyle through vegan food recipes, exercise and personal care, as well as mental and spiritual development. With fresh and dynamic information and love for life and natural foods, Rawvana... Read More →


Monday April 3, 2017 11:05am - 1:00pm EDT
Rubell Family Collection

12:00pm EDT

Tell it Live!: Live Video Workshop for Content Creators (Facebook Live, Periscope, etc.)

Your Facebook and Twitter feeds are probably starting to be taken over by live video. At a time where live video is becoming the new normal content creators and influencers need to understand the basics and learn to take their live videos to the next level.  Cathy Hackl, one of the most respected and influential women in live video and VR and Ingrid Macher (insert additional copy here) will teach this workshop. They will go through the basics, as well as share equipment that attendees can try out and will demo different technologies that allow creators to go live with better production quality. This is a hands-on workshop that requires attendees to bring their phones and be ready to go live. We will also go live to social media using 360 degree video cameras. Some of the things attendees will learn are:

  • The latest news and trends in the live video space.

  • How to go live and maximize that content.

  • What are the tools they can use to make their live videos better (for any budget).

  • Will demo live technologies that help live look even better.

  • Will learn about other live video platforms.

  • Real life use cases that spelled success for brands and content creators

  • How VR is the next step in the live video revolution.

Speakers
avatar for Cathy Hackl

Cathy Hackl

Chief Communications Officer, Future Lighthouse
Cathy Hackl is an Emmy-nominated broadcaster turned social media marketer & nationally-recognized live video and VR/AR influencer and speaker. She's the organizer of Latin@s in VR and is a pioneer in the immersive marketing field. Hackl is a bilingual storyteller that is recognized... Read More →
avatar for Ingrid Macher

Ingrid Macher

Adelgaza 20
Ingrid Macher has been recognized as one of the most influential Hispanics in the fields of nutrition, health and fitness. After losing over 50 pounds in 90 days, she’s the most reliable source to Latin women looking for a healthy lifestyle, without sacrificing their roles as mothers... Read More →


Monday April 3, 2017 12:00pm - 1:00pm EDT
Rubell Family Collection

1:00pm EDT

Lunch
Monday April 3, 2017 1:00pm - 2:00pm EDT
Rubell Family Collection

2:05pm EDT

5 Tips for Monetizing Your Content with Affiliate Marketing
Speakers
avatar for Sara Korab

Sara Korab

Head of Community Development, Savings.com
Sara Korab has been working with Savings.com since 2008 and has been working with bloggers for almost as long. She heads up the Savings.com DealPro Network, a group of professional bloggers who use Savings.com programs and tools to monetize their blogs and social channels. When... Read More →


Monday April 3, 2017 2:05pm - 3:00pm EDT
Rubell Family Collection

2:05pm EDT

Action! Create Simple, Shareable Videos that Showcase the TRUE You

Confidence is key! Yet sometimes our passion and personality are hard to portray without seeming obsessive and clingy, even in short fun videos. The creative process behind a video isn’t for the viewers to see but without a strong storyboard your viewers will end up lost and confused on why they pushed play, which is never what you want. This session will walk you through the process of finding your voice to knowing your community is hearing, connecting and left wanting more!

●   How to find your confident and strong “camera voice”  

●   Step by step process for creating a successful storyboard

●   How to edit and enhance to ensure a clean, cohesive and connectable video

●   Expert tips on how to showcase YOU no matter how short the video is



Speakers
avatar for Eddie Garcia

Eddie Garcia

OMG, it's Eddie G!
Eddie “Eddie G!” Garcia is a fast-rising Internet video personality and entrepreneur who began his “OMG, it’s Eddie G!” comedy channel on YouTube in January 2013. In 2016, he exploded in popularity thanks to a string of wildly popular viral videos that helped propel him... Read More →
avatar for Alejandro Gonzalez and Maikel Rodriguez

Alejandro Gonzalez and Maikel Rodriguez

Los Pichy Boys
Humor transcends cultures. That’s not to say the same joke is funny everywhere, but if it comes from the minds of Alejandro Gonzalez and Maikel Rodriguez, chances are it’s going to be humorous. Los Pichy Boys, the two Cuban jokesters, got their start in 2007 with just a few videos... Read More →
avatar for Jairo Orozco and Bryan Rojo

Jairo Orozco and Bryan Rojo

Mexican Gueys
Jairo and Bryan were always close growing up as cousins in a large Mexican-American family, and some of their favorite memories were laughing and entertaining each other. When social media started becoming mainstream, Jairo joined a few sites and started making original content on... Read More →


Monday April 3, 2017 2:05pm - 3:00pm EDT
Rubell Family Collection

2:05pm EDT

Behind-the-Scenes w/ Fashion/Beauty Influencers

Within the online marketing world there is an ever growing group of influencers who seem to know just how to demand a presence -drum roll please- Fashion/Beauty influencers! These influencers are a strong foundation (yes the pun was intended) for changing how influencers reach, connect and engage their fans. For the next two hours be surrounded by fellow beauties who want to spread their magic to the world.

●   Tips and tricks on how to always be successful in such a powerful group of influencers  

●   Help with shooting videos and how to make them work for you

●   What equipment/products do the professionals swear by?

●   Supporting ways to stay genuine to your style but still reach new levels of success



Speakers
avatar for Carolina Ortiz

Carolina Ortiz

Carolina Ortiz
Carolina Ortiz is a mom, wife, professional journalist, life coach and makeup artist. Colombian born, she has an emerging talent and passion and her project help women every day by providing comprehensive wellness involving body, spirit, emotions and intellectual abilities and motherhood... Read More →
avatar for Ashley Segura

Ashley Segura

Ashley Segura is a young Millennial mother who runs New Mom in a New Era, a Latina lifestyle, food, fashion and mom blog dedicated to making all women look and feel their best at any stage in life. She has established herself on social media in the short year that she began blogging... Read More →


Monday April 3, 2017 2:05pm - 3:00pm EDT
Rubell Family Collection

2:05pm EDT

Food Photography 101: Styling Photos You Could Eat

You know your recipes are award winning and you have a growing engaging audience but for some reason you aren’t getting that “mouth watering” feeling from your pictures. You know your edible works of art are worth more attention than they are getting. We are here to help - in this session you will learn the ins and outs of capturing those images you dream of! An image speaks a thousand words, make sure yours is telling your community what’s for dinner.

●   How to capture the best food images

●   Tips on how to style your surroundings to support the recipe

●   Creating the best lighting for images of you prepping, cooking and plating your edible works of art

●   Expert secrets on how to keep your community coming back just to “oohh” and “aahh” over your food pictures



Speakers
avatar for Alejandra Graf

Alejandra Graf

Piloncillo & Vainilla
Alejandra Graf is a Mexican food blogger and wellness advocate that follows a plant-based diet. A few years ago, she founded Piloncillo&Vainilla /BrownSugar&Vanilla, an award-winning food blog where she shares her food philosophy, personal health journey, and healthful recipes for... Read More →
avatar for Vianney Rodriguez

Vianney Rodriguez

Sweet Life Bake
Vianney Rodriguez is an Award-Winning Food Blogger, Recipe Developer and the Author of Latin Twist, a collection of nearly 100 delicious Latin-inspired cocktails. Vianney is a native of South Texas and shares the region’s vibrant and unique culture here on Sweet Life. She has been... Read More →


Monday April 3, 2017 2:05pm - 4:00pm EDT
Rubell Family Collection

2:05pm EDT

Inside the Writers Room: Breaking the Story
Speakers
avatar for Silvia Olivas

Silvia Olivas

Co-Producer and Story Editor, Disney Channel
Humanitas Award nominated writer and alumna of the Disney-ABC Writers Program, the Warner Brothers Writers’ Workshop and the National Hispanic Media Coalition's Television Writers Program, Silvia Olivas is co-producer and story editor of Disney's "Elena of Avalor." Olivas began... Read More →


Monday April 3, 2017 2:05pm - 4:00pm EDT
Rubell Family Collection

3:00pm EDT

Snapchat for Business: Fundamentals to Grow, Scale, and Convert

Did you know that Snapchat is the fastest growing social network? With 200 million users and 10 billion daily video views, Snapchat is one of the fastest growing and most engaged social platforms. In this session, social media strategist Carlos Gil will show you how to get started on Snapchat for business, including strategies for building your following, examples of notable brands using the platform, why re-purposing Snapchat content across other platforms is important and actionable steps for creating micro-content for short form storytelling. You will walk away from this session with actionable insights which will help gain up to 25% higher engagement per post on Snapchat over other social networks as well as an understanding of converting Snapchat views to website traffic and sales.



Speakers
avatar for Carlos Gil

Carlos Gil

Snapchat Influencer, Carlos Gil
Carlos Gil is an Entrepreneur, Bilingual (English/Spanish) Marketing Executive, Writer and Public Speaker with a decade of experience leading social media marketing and strategy for global brands. His work has been featured by CNNMoney, Harvard Business Review, Inc. Magazine, Mashable... Read More →


Monday April 3, 2017 3:00pm - 4:00pm EDT
Rubell Family Collection

3:00pm EDT

Work It! From Influencer to Business Entrepreneur presented by Prudential (Taxes, Financial Planning, Setting Rates, Knowing Your Worth)
Speakers
avatar for Piera Garibaldi-Jolly

Piera Garibaldi-Jolly

Chief Operating Officer, Hispanicize Media Group
As Chief Operating Officer of Hispanicize Media Group, Piera Garibaldi-Jolly is responsible for providing leadership and vision to ensure continued growth while achieving profitability and maximizing revenue and oversees overall business strategy and planning for new business ventures. As... Read More →
avatar for Angela Sustaita-Ruiz

Angela Sustaita-Ruiz

Co-founder and Partner, Hispanicize Media Group
Angela is co-founder and partner of Hispanicize Media Group (HMG), a company that she co-founded in 2009. HMG is a multi-platform media company for multicultural millennials and Generation Z. HMG works with leading brands and advertisers to navigate the rapidly evolving, $1.7 Trillion... Read More →


Monday April 3, 2017 3:00pm - 4:00pm EDT
Rubell Family Collection

4:00pm EDT

Break
Monday April 3, 2017 4:00pm - 4:30pm EDT
Rubell Family Collection

4:30pm EDT

Expo Reception
Monday April 3, 2017 4:30pm - 6:30pm EDT
Rubell Family Collection

6:30pm EDT

Fashion Show
Monday April 3, 2017 6:30pm - 7:30pm EDT
Rubell Family Collection

7:30pm EDT

Closing Remarks
Monday April 3, 2017 7:30pm - 7:45pm EDT
Rubell Family Collection