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Michael Fenech

Western Union
Social Strategy & Content
San Francisco

Michael Fenech leads Global Social Strategy and Content for Western Union, a global F500 company.  He works to evangelize social engagement and ignite all departments to leverage social media in all communications at Western Union. Michael partners with marketers and agencies across the globe to facilitate content and engagement strategies, align programs to business goals, provide analysis, oversee development, production, presentation, evaluation, measurement and governance of country-level and diaspora community social programs.