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Edwin Gotay

Director of Hispanic Marketing

As Director of Hispanic Marketing at NASCAR, Edwin is responsible for developing integrated marketing strategies designed to reach and engage Hispanic audiences as part of an effort to expand the sport’s fan base.. He works closely with industry partners, including broadcast, teams, sponsors and tracks to ensure that NASCAR’s product, messaging, fan experience, and commitment are clearly defined and thoughtfully executed to engage the Hispanic fan.

Prior to joining NASCAR, Edwin worked for Coca-Cola Company as Director of Multicultural Commercialization, Edwin was responsible for the development of Multicultural commercial strategies, targeted Multicultural initiatives, and building cultural competency across the organization, thus helping The Coca-Cola Company maintain its reputation for being one of the top Multicultural marketers. In eight years at Coca-Cola, Edwin crossed many disciplines, including sales, bottler relations, category management and marketing.