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avatar for Ida Chacon

Ida Chacon

Latinum Network
Vice President of Client Solutions & Services

Ida is the vice president of Client Solutions & Services. Ida leads a team of experts that works with each of Latinum’s 100+ corporate clients to develop customized strategy and marketing solutions. She is also responsible for a team that leads the network’s day-to-day activities, including peer collaboration, webinars and Executive Roundtables, and ongoing servicing and support for the network’s members.

Ida has more than 17 years of experience in multicultural marketing and brand management. Prior to joining Latinum, she led Procter & Gamble’s Center of Expertise, where she defined and deployed P&G’s overall ethnic strategy, managed creative advertising agency relationships, and consulted on specific brands and projects.

Ida is also a noted speaker, and she has presented across the country on myriad topics within multicultural marketing, such as Total Market strategies, bicultural consumers, the role of language in marketing, and multicultural millennials. In the office and on the road, Ida always adds her Puerto Rican flair and experiences as a mother of two to help clients better understand this important, growing consumer demographic.

Ida holds a B.A. from the University of Puerto Rico and an M.B.A. from the University of Wisconsin at Madison. Ida joined Latinum in 2012.