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avatar for Lorran Brown Cosby

Lorran Brown Cosby

Bacardi
Senior Director of Customer Marketing
Lorran is a classically trained marketer and strategist with a unique combination of business and marketing experiences that few can offer. A senior leader who is deeply immersed in building top-performing multi-disciplined marketing and insights organizations focused on driving brand equity, market share and profit. 

Over 20 years bridging and translating strategy into precise execution plans through a proven track record and expertise in brand management, shopper marketing, category leadership, relationship, promotional, experiential and trade marketing efforts. A seasoned leader in building value, discerning needs and developing impactful solutions that deliver results.

Within leading Blue Chip companies, her magnetic leadership presence, charismatic energy and thoughtful engagement style ignites breakthrough and transformative solutions. Delivering performance using cutting edge insights tools and brand engagement programming that drives conversion and measurable impact.

She has the gravitas to lead a large team with a vision towards a common purpose through thoughtful strategic thinking, collaboration, influence and pure leadership.


Shopper Marketing Solutions | Strategic Leadership | Advertising and Promotions | Consultancy and Advisory | Marketing Planning and Execution | Loyalty and Customer Engagement | Channel Strategies and Initiatives | Analytics | New Product Development | Brand and Portfolio Management | Category Leadership | Shopper Insights | Strategic Alliances

My Speakers Sessions

Monday, April 3
 

11:05am EDT