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avatar for Mark Williams

Mark Williams

Kelley Blue Book
Manager, Automotive Industry Insights

Mark Williams is manager of automotive industry insights for Kelley Blue Book.  In this role, he is responsible for presenting useful Kelley Blue Book data and insights to automakers and advertising agencies across the United States, including media planners and executives.  By sharing third-party insights and trends occurring in the automotive space, he helps brands with their media strategy and messaging for specific models and vehicle segments.  In addition, Williams researches, disseminates and analyzes large amounts of data to develop “big picture” ideas for ad campaign recaps, performance reports and client presentations.  He also serves as the company’s Spanish language spokesperson, often working with media and speaking at Hispanic-based events. Prior to his current position, Williams served as a senior market intelligence analyst, and before that, a research analyst for Kelley Blue Book.  As a senior market intelligence analyst, Williams’ focus was Web analytics, which revolved around analyzing site data and consumer behaviors.  While in this role, he was able to master the art of understanding site traffic, loyalty and various other metrics for vehicle segments, makes, and models across the industry.  During his time as a research analyst, he focused primarily on survey research, including developing questionnaires, programing surveys, analyzing the survey data and sharing insights from his findings.  With the combination of these skill sets, Williams understands and appreciates the value in understanding what people are doing (behaviors) and what they are saying (attitudes) as they work through the vehicle shopping process.  

Williams holds a bachelor’s degree in business administration with a concentration in finance and marketing from California State University, Fullerton. 

My Speakers Sessions

Tuesday, April 4
 

3:40pm EDT