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Migdalia Figueroa

WTVJ, Miami
Vice President News

Migdalia Figueroa is the Vice President of News at NBC 6 South Florida, the NBC-owned station serving the Miami/Fort Lauderdale market.  Figueroa has over 25 years of experience in the industry.  Since arriving at NBC 6 in April 2012, she has relaunched the station’s news brand and mission, redefined editorial and production style and led the station to year-to-year ratings and ranking improvement.


Prior to joining NBC 6, she was Senior Vice President of Content and Brand for the Telemundo Station Group. In that role she had oversight of local branding at all stations as well as of the local newscasts’ performance. Figueroa joined Telemundo in January 2005 as Vice President of News for the Miami station.  During her time at the station, Figueroa developed the morning show “Buenos Días” as well as the station’s first daily entertainment program “Acceso Total.”  While at WSCV, Figueroa elevated the station’s newscasts to experience substantial ratings growth and maintain leadership positions against all stations in the Miami market, regardless of language.


A winner of five individual and one station regional EMMY award, Figueroa began her broadcast journalism career as a news producer for the Univision station in New York.  She had previously served as Executive Producer of WLTV’s newscasts, Executive Producer for Univision Online, and General Producer of “El Show de Cristina” before joining Telemundo. 


Figueroa graduated from the University of Puerto Rico with a degree in Communications.  She resides in Pembroke Pines, Florida with her two sons.