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avatar for Niharika Shah

Niharika Shah

Prudential Financial Inc.
VP Head of Brand Marketing & Advertising
As Head of Prudential’s fully-integrated In-House Advertising Agency, Niharika oversees brand and content strategy, social media and sponsorship practices, external agencies and in-house media planning and buying.  Being a technology savvy marketer with experience leading integrated marketing at leading brands and agencies, she is constantly evaluating emerging media and technologies to meet real consumer needs and deliver business results. She thrives in dynamic environments and is a fan of the “always-on” creative approach to brand innovation.