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avatar for Roy Eduardo Kokoyachuk

Roy Eduardo Kokoyachuk

ThinkNow Research
Co-Founder & Principal
Roy Eduardo Kokoyachuk, MBA, started his career at Warner Bros. Media Research. He joined Garcia Research Assoc., a full-service market research company, in 2003 as VP of Advertising Research. In 2005, he led the company’s international expansion through building and later managing a market research call center in Tijuana, Mexico. He became EVP in ‘06 and directed the company’s entry into online research. In 2009, he initiated the creation of the first nationally representative opt-in panel of U.S. Hispanics - CadaCabeza. This panel broke new ground in panel building by focusing on the recruitment of Spanish speaking Hispanics as well as the English speakers typically found on online panels. He co-founded ThinkNow Research in 2010 to further pursue his interest in developing consumer research solutions.

My Speakers Sessions

Tuesday, April 4
 

3:40pm EDT