Mr. Aroca co-founded Hispanic Market Advisors℠ with over 12 years of experience in Hispanic marketing began in 2007 with English to Spanish translations and Latino SEO services in Miami, including Spanish SEO. With a simple desire to grow a niche market by helping brands and small- and medium-sized companies connect with the online Hispanic market. Connecting and engaging powerful brands with Hispanic consumers digitally often requires new technology. Hispanic Market Advisors℠ is currently helping brands and companies transitioning to use responsive design technology to reach the Latino audience through mobile-friendly sites and responsive email communications. That way, Latino Internet users can connect and engage with their favorite brands from any desktop, tablet or smartphone device. Hispanic Market Advisors℠ is also working closely with Hispanicize Wire to grow network of news feed widgets and plugins on media partner websites.