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Hispanicize 2017
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Hispanicize 2017
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Monday
, April 3
Epic Hotel
7:30am •
CMO Summit Breakfast Networker/Registration
8:45am •
Welcome Remarks: Claudia Gonzalez Romo, MC
8:50am •
Opening Remarks By Manny Ruiz
9:00am •
Keynote address: Richard Edelman, President/CEO, Edelman
9:40am •
Sigue Haciéndola! A look inside DishLATINO’s new campaign celebrating Hispanic pride and optimism
10:20am •
Coffee Break
10:35am •
Wells Fargo – It’s not Total Market, it’s just marketing
11:05am •
Multicultural Marketing Fireside Chat with Bacardi
11:35am •
State of Multicultural Marketing Brands Town Hall Panel featuring Toyota, United Airlines, AARP, General Motors and the Atlanta Hawks
12:30pm •
LUNCH NETWORKER
1:30pm •
Keynote address: Evelyn Miralles, Principal Engineer and lead VR innovator for NASA’s Virtual Reality Laboratory
2:15pm •
Prudential Case Study - Brands as Publishers: The role of content in building brand momentum
2:45pm •
Multicultural Fireside Chat with Church's Chicken
3:20pm •
Western Union’s Winning Social + Latino Strategy
3:50pm •
Coffee Break
4:05pm •
Multicultural Marketing Fireside Chat with Pepsico
4:40pm •
The future is now: Cross-cultural Gen Z and How They Are Changing Multicultural Marketing
5:20pm •
Meet the Amazing GenZ Live Focus Group
Perez Art Museum
8:00pm •
Juanes' Special Advance Screening of Visual album & Preview Concert of ‘Mis Planes Son Amarte’
Rubell Family Collection
8:00am •
DiMe Summit
8:30am •
Check-In/Breakfast/Expo
9:45am •
Harnessing Your Strengths To Build Your Digital Brand
10:20am •
#MyBoldMoment Latina Empowerment Panel
11:05am •
Phoneography: Wynwood Arts District Photo Walk
11:05am •
From Blog to Broadcast TV
11:05am •
Branded Storytelling - the Creative Way
11:05am •
Que Tasty! Create Snackable Food Videos
11:05am •
Online to IRL: Top 5 Must Haves to Hold a Successful Meetup
12:00pm •
Tell it Live!: Live Video Workshop for Content Creators (Facebook Live, Periscope, etc.)
1:00pm •
Lunch
2:05pm •
Action! Create Simple, Shareable Videos that Showcase the TRUE You
2:05pm •
Behind-the-Scenes w/ Fashion/Beauty Influencers
2:05pm •
Food Photography 101: Styling Photos You Could Eat
2:05pm •
5 Tips for Monetizing Your Content with Affiliate Marketing
2:05pm •
Inside the Writers Room: Breaking the Story
3:00pm •
Work It! From Influencer to Business Entrepreneur presented by Prudential (Taxes, Financial Planning, Setting Rates, Knowing Your Worth)
3:00pm •
Snapchat for Business: Fundamentals to Grow, Scale, and Convert
4:00pm •
Break
4:30pm •
Expo Reception
6:30pm •
Fashion Show
7:30pm •
Closing Remarks
8:00pm •
Transportation to Perez Art Museum Miami (PAMM)
Tuesday
, April 4
JW Marriott Marquis
9:20am •
Break
11:05am •
Break
12:15pm •
Break
2:00pm •
Break
3:30pm •
Break
4:30pm •
Break
JW Marriott Marquis, 19th Floor, (BALLROOM)
9:40am •
Virtual Reality and 360-Video: The Revolution is Here Town Hall
12:35pm •
Facebook Keynote with Connor Hayes
1:00pm •
Latinovator Luncheon with Laurie Hernandez
7:00pm •
Positive Impact Awards
JW Marriott Marquis, 3rd Floor, (MET 2/3)
8:30am •
Understanding Your Google Analytics
11:25am •
CVS Health: What the Navarro Pharmacy Brand Has Taught CVS About Catering to Latino Customers
2:15pm •
Latina Moms Live Focus Group (presented by LatinaMoms.com)
3:40pm •
The Pasión for Sports: How Hispanics are driving the future of sports marketing in the U.S.
4:40pm •
Keynote: Tell Your Story in a Way People Will Care
JW Marriott Marquis, 3rd Floor, (MET 4)
8:30am •
Frenemie’s: Whether Blogger or Journalist Content Is Still King
11:25am •
Harnessing the power of technology to meet the needs of bicultural Latinos (presented by Xfinity)
2:15pm •
Taking It Outside: Capturing The Outdoor Experience With Better Photos + The State of the Latino Camper
3:40pm •
Marketing to Affluent Latinos
JW Marriott Marquis, 3rd Floor, (MUSIC LOUNGE)
2:00pm •
“Music Goes Live: How Streaming is Changing the Music Landscape for Artists & Brands”
3:00pm •
Music Licensing- How to get your record/song selected for a major motion picture, television show, or independent film. How much should artists be charging for usage and what is the best way to break into this profitable yet exclusive industry?
4:00pm •
Music Performance by Artist on the Rise Mirella Cesa
JW Marriott Marquis, 5th Floor, (JUNIOR A/B)
11:25am •
3 Creators Who Crushed their Branded Campaigns
2:15pm •
Finding Your Voice to Make a Difference (Sponsored by #ParteDeLaSolution
3:40pm •
How to Work with Key Travel Brands and Destinations (Presented by Israel Ministry of Tourism)
4:40pm •
DesignSpark: Designing Creatives
JW Marriott Marquis, 5th Floor, (JUNIOR C)
9:40am •
Drone Video Training
11:25am •
Storytelling Rules & Tricks for SnapChat and Instagram
3:40pm •
Optimize, Optimize, Optimize: 10 Big SEO
4:40pm •
VR For Filmmakers
JW Marriott Marquis, 5th Floor, (PLAZA 2)
11:25am •
Cooper Tires Focus Group (BY INVITATION ONLY)
3:40pm •
Drone Video Training
JW Marriott Marquis, 5th Floor, (PLAZA 4/5)
8:30am •
¿Cuál es el futuro de las relaciones entre EEUU y Cuba en 2017?
9:40am •
Engagement, Digital Advertising and Creativity for Journalists
11:25am •
Periodistas hispanos en la era de Trump
2:15pm •
Journalism vs. Advocacy In The Age of Donald Trump
3:40pm •
Guía para periodistas de cómo crear y filmar videos en 360
Wednesday
, April 5
Colony Theatre
7:00pm •
Hispanicize Pictures Advanced Screening of Hold On"
JW Marriott Marquis
9:20am •
Break
11:20am •
Break
12:25pm •
Break
1:50pm •
Break
3:25pm •
Break
4:30pm •
Break
JW Marriott Marquis, 19th Floor, (BALLROOM)
9:40am •
Fireside Chat with Civil Rights icon Jesse Jackson, Sr. (presented by the NAHJ)
10:10am •
The Moment of Truth: Where Latinos Are in 2017 and What We Must Do to Unite Now
12:40pm •
Latinovator Luncheon with Jose Diaz Balart
3:40pm •
El Perfect Pitch
JW Marriott Marquis, 2nd Floor, (DB Bistro Moderne)
6:00pm •
Queen of The South Tequila Happy Hour
JW Marriott Marquis, 3rd Floor, (MET 2/3)
11:35am •
Google U.S. Hispanic Update
2:05pm •
US Hispanic Digital Trends 2017 Townhall
JW Marriott Marquis, 3rd Floor, (MET 4)
8:30am •
Cafecito with the Producers of Top Hispanic Morning Shows and News Magazine Shows
11:35am •
El ABC del videoperiodismo y ser un hombre orquesta del video
3:40pm •
McDonald's Case Study: How to Build Advocacy and Positive Perception for a Brand through Newsjacking and Rapid Response
4:50pm •
Anatomy of a Killer Viral Video
JW Marriott Marquis, 3rd Floor, (MUSIC LOUNGE)
2:30pm •
The Cross Pollination of Genres- how and why music is moving into a new blended community
4:45pm •
Music Performance by Artist on the Rise Jesse Medeles & Happy Hour Sponsored by Publicis Groupe
JW Marriott Marquis, 5th Floor, (JUNIOR A/B)
11:35am •
Small Biz Entrepreneurship: How to do it Smart (presented by State Farm)
2:05pm •
ENTREPRENEUR DOUBLE-SESSION: PT. 1 Overcoming Fear to Live the Life You Want, Pt. 2 Evolving Your Brand
5:00pm •
USA Network’s “Queen of The South” Panel
JW Marriott Marquis, 5th Floor, (JUNIOR C)
8:30am •
The Ugly Side of Social Media: How To Handle Trolls and Haters
4:50pm •
Creating a Community on YouTube
JW Marriott Marquis, 5th Floor, (PLAZA 2)
12:40pm •
"Drone Journalism Discussion" with Emily Avant, CNN Senior Counsel (English) (Only for 10 Journalists)
2:05pm •
Drone Video Training
2:05pm •
"Drone Journalism Discussion" with Emily Avant, CNN Senior Counsel (English) (For Journalists Only)
4:50pm •
Unconventional Story Telling: The New Normal
JW Marriott Marquis, 5th Floor, (PLAZA 4/5)
8:00am •
“Searching for Salud: Hispanic Health Matters in 2017 (For Media & By Invite Only)”
9:40am •
Amazon Self-publishing – Literary Panel
11:35am •
Inmigración y el muro fronterizo: cómo cubrir uno de los temas más cruciales del año
2:05pm •
Learn how to use social media to become a better sports journalist (presented by ESPN Deportes) (IN SPANISH)
3:40pm •
Aciertos y errores a la hora de filmar videos con el celular
Thursday
, April 6
JW Marriott Marquis
9:20am •
Break
11:00am •
Break
12:10pm •
Break
1:50pm •
Break
3:20pm •
Break
JW Marriott Marquis, 3rd Floor, (MET 2/3)
8:30am •
VR for Hispanic Marketing: A Case Study
9:40am •
Addressing America's Diversity from Crisis to Opportunity
11:20am •
United Airlines – Creating Trust Through Leadership
2:10pm •
Three Brand Case Studies in Multicultural Experiential Marketing
3:30pm •
The Rules of Engagement 2017: How to Work with Latina Content Creators
JW Marriott Marquis, 3rd Floor, (MET 4)
11:20am •
Understanding Business Manager: Boosting for Facebook and Instagram
3:30pm •
Afro-Latinas in Social Media: A Conversation on Identity, Influence & Impact
JW Marriott Marquis, 3rd Floor, (MUSIC LOUNGE)
2:00pm •
The Creators Panel: A Conversation with the Super Creators
3:00pm •
Music Performance and Q&A with Jon Secada. An intimate look at his career and philanthropy. Jon will also give tip to emerging artists on how to guide their career
3:45pm •
Q&A with Alex Sensation
4:30pm •
Music Performance by Artist on the Rise Tomas Latin Boy
JW Marriott Marquis, 5th Floor, (JUNIOR A/B)
9:40am •
“Living Your Best Life at Any Age”– Presented by AARP
11:20am •
Meet the GenZ Video Stars
2:10pm •
It Takes two: Starting a business with a partner
3:30pm •
Improving User Engagement in Today's Mobile and Social World
JW Marriott Marquis, 5th Floor, (JUNIOR C)
11:20am •
Planning, Producing and Shooting Documentaries in the style of CNN's The Great Big Story
2:10pm •
Crowdfunding Your Own Projects
JW Marriott Marquis, 5th Floor, (PLAZA 4/5)
8:00am •
Financial Empowerment within the Latino Community Moderated and presented by Prudential in association with the National Association of Hispanic Journalists (FOR MEDIA AND BY INVITATION ONLY)
9:40am •
Snapchat & Instagram Reporting
11:20am •
Facebook Live for Journalists
12:30pm •
Lunch and America Divided Screening hosted by the W.K. Kellogg Foundation
2:10pm •
Periodismo de investigación: un entrenamiento esencial para reporteros
3:30pm •
Ready, set, go! Consejos para reporteros de cómo salir en cámara
Olympia Theater
7:00pm •
Tecla Awards
Timezone
Hispanicize 2017
America/New York
Filter By Date
Hispanicize 2017
Apr 3
-
6, 2017
Monday
, April 3
Tuesday
, April 4
Wednesday
, April 5
Thursday
, April 6
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Miami, FL, United States
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Colony Theatre
Epic Hotel
JW Marriott Marquis
JW Marriott Marquis, 19th Floor, (BALLROOM)
JW Marriott Marquis, 2nd Floor, (DB Bistro Moderne)
JW Marriott Marquis, 3rd Floor, (MET 2/3)
JW Marriott Marquis, 3rd Floor, (MET 4)
JW Marriott Marquis, 3rd Floor, (MUSIC LOUNGE)
JW Marriott Marquis, 5th Floor, (JUNIOR A/B)
JW Marriott Marquis, 5th Floor, (JUNIOR C)
JW Marriott Marquis, 5th Floor, (PLAZA 2)
JW Marriott Marquis, 5th Floor, (PLAZA 4/5)
Olympia Theater
Perez Art Museum
Rubell Family Collection
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Dates
Monday
, April 3
Tuesday
, April 4
Wednesday
, April 5
Thursday
, April 6
Types
CMO Summit
Creators
Culture
DiMe Summit
Entertainment
Film/TV
Journalism
Main Day Event
Main Night Event
Marketing
Music
Townhall
Video
Venues
Colony Theatre
Epic Hotel
JW Marriott Marquis
JW Marriott Marquis, 19th Floor, (BALLROOM)
JW Marriott Marquis, 2nd Floor, (DB Bistro Moderne)
JW Marriott Marquis, 3rd Floor, (MET 2/3)
JW Marriott Marquis, 3rd Floor, (MET 4)
JW Marriott Marquis, 3rd Floor, (MUSIC LOUNGE)
JW Marriott Marquis, 5th Floor, (JUNIOR A/B)
JW Marriott Marquis, 5th Floor, (JUNIOR C)
JW Marriott Marquis, 5th Floor, (PLAZA 2)
JW Marriott Marquis, 5th Floor, (PLAZA 4/5)
Olympia Theater
Perez Art Museum
Rubell Family Collection
